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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Evaluate Marketing Technology Performance

    Performance Management: The Enterprise Marketing Technology Playbook
    May 21, 2020 | Joe Stanhope

    B2C marketing is dependent on technology, making it imperative to measure marketing technology's (martech's) performance. A strong measurement program allows firms to effectively align resources,...

  • Report B2C Marketers Consider DIY Approaches To Hack Martech

    For The Technically Inclined, Building In-House Offers Tempting Benefits
    January 27, 2020 | Joe Stanhope

    The majority of marketers assemble their marketing technology (martech) stack from commercially available, packaged technology. However, a growing number of firms see an opportunity to take a...

  • Report The Moments-Based Evolution Of Enterprise Marketing Technology

    As Marketing And CX Align, Martech Must Shift From Campaigns To Moments
    August 26, 2019 | Joe Stanhope

    Technology use is routine — even mandatory — for modern marketers. And while marketing technology (martech) has undeniably made remarkable strides, major challenges remain unsolved, limiting its...

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