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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Get Your Data Deprecation Plan Together
Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches
Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data...