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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Evaluate Marketing Technology Performance

    Performance Management: The Enterprise Marketing Technology Playbook
    May 21, 2020 | Joe Stanhope

    B2C marketing is dependent on technology, making it imperative to measure marketing technology's (martech's) performance. A strong measurement program allows firms to effectively align resources,...

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