Search Results

• Report Capitalize On SaaS CRM Solutions With Better Governance

  Organization: The CRM Playbook

  March 12, 2021 | Kate Leggett

  Firms increasingly adopt software-as-a-service (SaaS) CRM solutions, but few have adapted their governance processes and policies to get maximum value from those solutions. The move to the cloud...

• Report Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

  Benchmarks: The Insights-Driven Business Playbook

  February 11, 2021 | James McCormick, Srividya Sridharan

  Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. This infographic uses...

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report Build An Outside-In Contact Center Roadmap

  Roadmap: The Contact Centers For Customer Service Playbook

  December 31, 2020 | Art Schoeller

  In most industries, a large percentage of customer contacts need support from contact center agents. Developing a solid contact center roadmap in the context of a broader customer experience (CX)...

• Report Quantifying The Business Value Of SaaS DOP Investments

  Business Case: The Digital Operations Platforms Playbook

  December 30, 2020 | Liz Herbert, Adam Schlegel

  As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...

• Report Digital Transformation Requires Development Transformation

  Vision: The Modern Application Delivery Playbook

  December 29, 2020 | Jeffrey Hammond, Diego Lo Giudice, Christopher Condo

  Most IT organizations don't have the right operational models to develop and deliver great digital experiences. This report makes a case that digital and software development leaders should take a...

• Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

  Continuous Improvement: The Digital Experience Delivery Playbook

  December 29, 2020 | Joe Cicman, Caleb Ewald

  So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 23, 2020 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

• Report The Critical Role Of Policy In Enterprise Collaboration

  Processes: The Enterprise Collaboration Playbook

  October 21, 2020 | Art Schoeller

  A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

• Report Service Desk 2020: It's All About Employee Experience

  Reliable, Accessible Services Fuel Innovation And Satisfaction

  October 6, 2020 | Charles Betz, Andrew Hewitt

  Although new technologies emerge every day, employees can't do their best work because they can't find the services they need, and when they do, bureaucracy causes unacceptable delays. In an era of...

• Report Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems

  Vision: The Digital Operations Platforms Playbook

  July 23, 2020 | Liz Herbert, Duncan Jones, George Lawrie

  Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy...

• Report Setting The Technology Foundation For Your Enterprise Collaboration Strategy

  Tools And Technology: The Enterprise Collaboration Playbook

  July 10, 2020 | Art Schoeller

  Many organizations are making a fundamental bet on enterprise collaboration (EC) to link the various roles in the customer experience ecosystem and make worker effectiveness and engagement into a...

• Report Mind The Gap When Organizing To Support Contact Center Applications

  Organization: The Contact Centers For Customer Service Playbook

  July 7, 2020 | Art Schoeller

  Contact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience but the agent...

• Report Collaboration Success Hinges On Effective Change Management

  Continuous Improvement: The Enterprise Collaboration Playbook

  June 19, 2020 | Art Schoeller

  For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

• Report When And How To Modernize Core Applications Using Low-Code Platforms

  Enterprises Are Extending The Value Of Low-Code Development

  June 10, 2020 | John Bratincevic, John Rymer

  Application development and delivery (AD&D) pros using low-code development platforms are starting to tackle large, complex mission-critical (core) applications. As they do, they're learning...

• Report Developer Adoption Of Front-End Frameworks: Angular Leads, But React And Vue Gain

  As Front-End Frameworks Mature, A Potential New Leader Emerges

  May 8, 2020 | Jeffrey Hammond

  It's practically a development trope: Don't like the front-end framework your developers use? Wait six months, and it will change. But developer adoption data over the past three years shows that...

• Report Benchmark Your Cybersecurity And Privacy Maturity, 2020

  The Benchmark Report In The Cybersecurity And Privacy Playbook

  April 28, 2020 | Merritt Maxim, Elsa Pikulik

  This data-driven report examines the maturity of security and privacy programs at companies around the world. It also looks at how different maturity levels vary in terms of business priorities and...

• Report Accelerate Microservices Adoption Via Better Developer-Architect Collaboration

  Developers Say That They Benefit From Architecture Done Well

  April 15, 2020 | Randy Heffner

  Microservices show great promise for fostering business agility. The biggest challenge is skills, specifically those related to scaling microservice delivery across teams of mainstream developers....

• Report The Top Five Best Practices For RPA In Customer Service

  How To Drive Great Agent And Customer Experiences With RPA

  April 6, 2020 | Kate Leggett

  Just under half of customer service operations we surveyed are using robotic process automation (RPA) to automate repeatable agent tasks. RPA helps onboard agents faster, boosts their confidence,...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report Microservice Application Platforms Need A New Type Of Reference Architecture

  The Unique Needs Of Each Business Domain Call For Custom Cloud-Native Application Platforms

  March 6, 2020 | Randy Heffner

  In these early days for microservices, it's clear that they face a long road to maturity: Only 13% of microservices users say they have production-proven platforms. Enterprises need microservice...

• Report Plan Your Microservice Application Platforms Using A New Structure For A New Era

  Java Is A Useful Point Of Contrast For Future Cloud-Native Application Platforms

  February 11, 2020 | Randy Heffner

  While enterprise developers increasingly adopt microservices, maturity will be a long time in coming. For mainstream developers to build high-end solutions with microservices, enterprises need...

• Report Five New Perspectives On Marketing Process

  Beginner Level: Process Practices For The Marketing Innovation Playbook

  February 10, 2020 | Lori Wizdo, Jessica Liu

  Defined, documented, and repeatable marketing processes correlate with revenue growth. But most marketing teams don't have that level of process rigor. For various reasons — organizational...

• Report Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter

  Beginner Level: People Practices For Insights-Driven Businesses

  January 6, 2020 | Cinny Little

  Investment in data and technology continues to rise, as does getting more data into more hands that generate more insights. But that's not turning into parallel growth in applying those insights to...