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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report China Tech Market Outlook, 2021 To 2022

    China Is Building Technology Engines To Accelerate Out Of The Crisis In 2021
    January 14, 2021 | Charlie Dai

    The Chinese government has revised its national strategy in the face of the global pandemic and economic crisis. To accelerate this process, more organizations will implement future-fit...

  • Report The AI Software Market Will Grow To $37 Billion Globally By 2025

    That's Big, But It's Smaller Than Investors Think As AI Gets Absorbed Into All Software Products
    December 10, 2020 | Andrew Bartels, Mike Gualtieri

    The velocity of demand for artificial intelligence (AI) technology, tools, platforms, and applications draws parallels to the demand for cloud. And, indeed, the market for AI maker platforms, AI...

  • Report US Tech Market Outlook For 2021: After The Election

    How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
    December 3, 2020 | Andrew Bartels

    The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

  • Report Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession

    A Best Case Of A 5% To 7% Drop In Tech Spending In 2020 And An Alternative With Declines Of 8% To 9% In 2020 And No Growth In 2021

    Europe's major economies of France, Germany, and the UK had been struggling coming into 2020, though with some signs of improvement. The COVID-19 virus and public health policies to contain its...

  • Report Canadian Tech Budget Outlooks In A COVID-19 Recession

    A Best-Case Scenario Of A 6.7% Drop In Tech Spending In 2020 And An Alternate Scenario Of An 11.3% Decline With Weak 2021 Growth

    Canada's economy had been slowing in late 2019, putting downward pressure on its tech market coming into 2020. The COVID-19 virus and Canada's containment efforts have pushed Canada into a...

  • Report Machine Makers And Users Fight For Control Of Machine Data

    Clarify Data Flows Before Investing In Machine-As-A-Service Business Models
    July 7, 2020 | Paul Miller

    Connected machines generate a wealth of data — data that's valuable to machine makers optimizing their machines and to machine users optimizing their businesses. It may also be useful to third...

  • Report Australia Tech Market Outlook, 2020 To 2021

    The COVID-19 Recession Will Wipe Out Already Slowing Growth
    June 22, 2020 | Sam Higgins, Andrew Bartels

    In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but...

  • Report India Tech Market Outlook, 2020 To 2021

    COVID-19 Has All But Killed India's Tech Spending Growth
    May 28, 2020 | Ashutosh Sharma

    India's economy was poised for a great recovery in 2020, with clear signs of growth in January and February. The banking sector's woes were coming to an end, consumer spending was up, and...

  • Report Where To Adjust Tech Budgets In The Pandemic Recession

    Our Checklist For Where Companies With Different Degrees Of Stress Should Look For Tech Savings And Investment Opportunities
    May 19, 2020 | Andrew Bartels, Bobby Cameron

    Businesses around the world are facing the worst economic downturn since the Great Depression of the 1930s. CIOs and their business partners will be expected to make bigger cuts to tech budgets...

  • Report Supplier Value Management Software Supports Suppliers As Business Partners

    Our New Label For Buy-Side Apps Emphasizes Collaboration, Performance, Innovation, And Risk Management
    May 7, 2020 | Andrew Bartels, Duncan Jones

    Companies need software applications to manage their sourcing, contracting, purchasing, invoicing, and supplier management processes. To date, there has not been a standard label for these software...

  • Report Build An Adaptive Enterprise To Survive Uncertainty

    Lessons Learned From The Impact Of The Coronavirus On China's Tech Market
    March 17, 2020 | Charlie Dai, Guannan Lu

    The massive efforts that China is undertaking to contain the spread of the COVID-19 coronavirus are having significant consequences on China's economy and organizations. Digital technologies are...

  • Report Forrester's Guide To Vendor Localization Strategy In China

    A Local Vendor Checklist For Doing Business In China In The Face Of The Trade War
    February 21, 2020 | Charlie Dai, Danny Mu

    The ongoing trade war between the US and China and the slowdown of the latter's economy are challenging the adoption of foreign products and services for both Chinese firms — especially government...

  • Report China Tech Market Outlook, 2020 To 2021

    2020 Will Be A Year Of Adaptation For China's Decision Makers
    January 14, 2020 | Charlie Dai

    Technology spending in China will reach US$174 billion in 2020 as the Chinese government and enterprises leverage digital technologies to further drive transformation and improve adaptability in a...

  • Report Predictions 2020: Automation

    Utilize Strike Teams To Fend Off The Automation Paradox

    Automation — a diverse set of technologies ranging from robotic process automation (RPA) to continuous delivery (CD) to hybrid cloud management and beyond — is a key investment for CIOs and their...

  • Report European Tech Market Outlook By Country For 2019 To 2020

    The UK And Italy Will Weaken In 2020, While Sweden Will Remain Strong
    October 9, 2019 | Andrew Bartels

    In a related report, we provide our overview of the outlook and key trends in the European tech market as a whole. But many European CIOs operate within specific national tech markets, not just at...

  • Report European Tech Market Outlook For 2019 To 2020

    Continued Weak Economic Growth Holds Back The Value Of Technology
    October 9, 2019 | Andrew Bartels

    European CIOs should expect more challenging economic conditions in 2019 and especially in 2020, which will constrain tech budget growth. CIOs in the UK and Italy should brace for tech budget cuts:...

  • Report US Tech Market Outlook For 2019 To 2020

    Slowing Economic Growth And Rising Cloud Will Squeeze CIO Options
    August 20, 2019 | Andrew Bartels

    US CIOs and other tech decision makers will face a more challenging economic environment in 2019 and 2020 as the growth surge in 2018 from the 2017 tax act fades away. While recession remains a...

  • Report Asia Pacific Tech Market Outlook For 2019 To 2020

    Growth Will Remain Steady Unless China's Or Japan's Economy Slows
    March 18, 2019 | Andrew Bartels, Frederic Giron

    Asia Pacific (AP) CIOs can expect tech market growth of 4% or more in 2019 and 2020, although trade frictions and slowing economies could halve that. Many AP firms, still at the early stages of...