Search Results

• Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

  Vision: The CRM Playbook

  January 22, 2021 | Kate Leggett

  In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...

• Report China Tech Market Outlook, 2021 To 2022

  China Is Building Technology Engines To Accelerate Out Of The Crisis In 2021

  January 14, 2021 | Charlie Dai

  The Chinese government has revised its national strategy in the face of the global pandemic and economic crisis. To accelerate this process, more organizations will implement future-fit...

• Report How To Manage The Human Risk In Cybersecurity

  Continuous Improvement: The S&R Practice Playbook

  January 13, 2021 | Jinan Budge

  Traditional approaches to security communication are limited to perfunctory one-off training sessions that fail to take customers, regulators, and other external stakeholders into account and...

• Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons

  The Vision Report In The Cybersecurity And Privacy Playbook

  January 8, 2021 | Jeff Pollard, Heidi Shey, Fatemeh Khatibloo

  The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...

• Report The State Of Network Security, 2020 To 2021

  Benchmarks: The Zero Trust Security Playbook

  January 7, 2021 | David Holmes, Heidi Shey

  This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2020 to...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report Quantifying The Business Value Of SaaS DOP Investments

  Business Case: The Digital Operations Platforms Playbook

  December 30, 2020 | Liz Herbert, Adam Schlegel

  As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...

• Report Overcome Change Management Paralysis

  The Basics Still Apply, But You Don't Need A CAB

  December 24, 2020 | Charles Betz

  Infrastructure and operations (I&O) professionals are questioning the relationship between traditional change management and new practices such as agile and DevOps. The change management process...

• Report The Forrester Tech Tide™: Cloud Governance And Enablement Technologies, Q4 2020

  Fourteen Technologies That Underpin Cloud Governance And Enablement

  December 15, 2020 | Tracy Woo, Andras Cser

  Cloud governance is critical to firms' ability to drive growth, accelerate innovation, and provide flexibility at scale. To accelerate their performance in cloud, companies are evaluating and...

• Report IoT Transforms Supply Chain Management

  Assess Opportunities To Enhance Your Supply Chain Processes Using IoT Solutions

  December 11, 2020 | Michele Pelino, Paul Miller

  Across verticals, enterprises use a variety of internet-of-things (IoT)-enabled processes to transform their end-to-end supply chain operations. This report identifies areas where IoT solutions...

• Report The AI Software Market Will Grow To $37 Billion Globally By 2025

  That's Big, But It's Smaller Than Investors Think As AI Gets Absorbed Into All Software Products

  December 10, 2020 | Andrew Bartels, Mike Gualtieri

  The velocity of demand for artificial intelligence (AI) technology, tools, platforms, and applications draws parallels to the demand for cloud. And, indeed, the market for AI maker platforms, AI...

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

• Report Cloud Powers The Adaptive Enterprise

  Vision: The Cloud Computing Playbook

  November 30, 2020 | Dave Bartoletti

  Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...

• Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

  Benchmarks: The Enterprise Content Management Playbook

  November 6, 2020 | Cheryl McKinnon

  Benchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...

• Report Develop Five Processes To Drive Ongoing ECM Program Success

  Processes: The Enterprise Content Management Playbook

  October 26, 2020 | Cheryl McKinnon

  Program governance, information governance, implementation, continuous improvement, and support services are the primary processes that help firms design a sustainable enterprise content management...

• Report Service Desk 2020: It's All About Employee Experience

  Reliable, Accessible Services Fuel Innovation And Satisfaction

  October 6, 2020 | Charles Betz, Andrew Hewitt

  Although new technologies emerge every day, employees can't do their best work because they can't find the services they need, and when they do, bureaucracy causes unacceptable delays. In an era of...

• Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

  Strategic Plan: The Enterprise Content Management Playbook

  September 16, 2020 | Cheryl McKinnon

  Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance...

• Report Invest In Fresh Skills As ECM Shifts To Modern Content Platforms

  Organization: The Enterprise Content Management Playbook

  September 11, 2020 | Cheryl McKinnon

  As enterprise content management (ECM) investments shift to content services and cloud deployment models, the composition of the program team will change. Enterprise architecture (EA) professionals...

• Report The State Of Disaster Recovery Preparedness In 2020

  Review Business And IT Risks With Evolving Business Operations

  August 24, 2020 | Naveen Chhabra

  Technology outages damage customer confidence in a business. While infrastructure and operations (I&O) leaders have more tools at their disposal to prepare themselves to recover from any type of...

• Report Programs, Not Projects: The Shift To Content Services Demands Agility And Iteration

  Continuous Improvement: The Enterprise Content Management Playbook

  August 14, 2020 | Cheryl McKinnon

  Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders; clear governance programs; adoption of Agile development and...

• Report Win Funding For Your Customer Service Project

  Business Case: The Contact Centers For Customer Service Playbook

  August 14, 2020 | Ian Jacobs, Kate Leggett

  In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service leaders must invest in modernizing their technology. Doing so...

• Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

  Outside-In Customer Insights Future-Proof Your Marketing Strategy

  July 30, 2020 | Fatemeh Khatibloo, James Staten

  CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

• Report The Forrester Wave™: Supplier Risk And Performance Management Platforms, Q3 2020

  The 10 Providers That Matter Most And How They Stack Up

  July 28, 2020 | Duncan Jones

  In our 24-criterion evaluation of supplier risk and performance management (SRPM) providers, we identified the 10 most significant ones — Aravo Solutions, Avetta, Coupa Software, GEP, HICX...

• Report Best Practices For Container Security

  Protecting Containerized Applications Requires Technical And Organizational Steps

  July 24, 2020 | Sandy Carielli, Andras Cser

  Container adoption is increasing, and security must come along for the ride. Organizations value the scalability and agility that containers offer, but containers introduce new security challenges...

• Report The Future Of The European Job Market

  The Future Of Work Will Drive A More Dynamic European Job Market By 2030

  July 22, 2020 | Dan Bieler

  2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...