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  • Report Brands And Politics Collide

    Company Values Determine When To Take A Stand
    April 14, 2021 | Mike Proulx

    2020 was the year that trounced US brands' "no politics" policies — forcing boardroom debates about whether to respond to specific events around social justice, mask-wearing mandates, voting...

  • Report The 10 Core Competencies You Need To Be Future Fit

    You need to be future fit to deliver great experiences for your customers and employees. To help you understand how to become future fit, we examined our North American 2020 Future Fit Technology...

  • Report Now Tech: Warehouse Management Systems, Q1 2021

    Forrester's Overview Of 19 Warehouse Management Systems
    January 27, 2021 | George Lawrie

    For years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    December 7, 2020 | Brendan Witcher

    Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

  • Report US Tech Market Outlook For 2021: After The Election

    How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
    December 3, 2020 | Andrew Bartels

    The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

  • Report Navigate The Digital Ecosystem Of Commercial Drones

    Commercial Drones Are Enabling Digital Automation In The Air
    July 20, 2020 | Charlie Dai

    Unmanned aerial vehicles — commonly called "drones" — are quickly becoming more popular for commercial uses. No longer just toys, drones are already valuable tools for surveillance, analytics,...

  • Report Paving The Path To Omnichannel Commerce

    Roadmap: The Omnichannel Commerce Playbook
    July 14, 2020 | Brendan Witcher

    Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    July 6, 2020 | Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  • Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    June 11, 2020 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

  • Report 2020 To 2021 US Tech Budgets: The Industry Outlook

    CIOs Should Tighten Their 2020 To 2021 Tech Budgets Based On Slowing But Still Positive US Economic Growth
    March 3, 2020 | Andrew Bartels

    The US tech budget outlook for 2020 and 2021 is getting darker, but growth will still be positive with a low risk of an actual downturn. In this report, we provide our 2020 to 2021 forecasts for...

  • Report Omnichannel Mastery: Optimize Fulfillment And Engagement

    Continuous Improvement: The Omnichannel Commerce Playbook
    February 18, 2020 | Brendan Witcher

    Omnichannel capabilities — i.e., the ability to offer the customer cross-channel experiences, visibility to inventory, and ordering options — have become standard offerings for leading retailers....

  • Report Case Study: Tech-Driven Innovations Transform Global Shipping

    OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain
    January 27, 2020 | Guannan Lu, Danny Mu

    Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry....

  • Report Research Overview: Optimize Digital Commerce Delivery And Returns In The US

    December 26, 2019 | Sucharita Kodali, Madeline Cyr

    This document is an overview of the "Returns, Last Mile, And Same Day Delivery" research series with links to the documents it contains. Brands are grappling with rising consumer expectations for...

  • Report Same-Day Delivery: Avoid The Rush And Deal With The Realities

    Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability
    December 26, 2019 | Brendan Witcher

    Same-day delivery gets a lot of media play, but many retailers and restaurants struggle to see the viability of offering this service as a long-term business model. Aside from logistical and...

  • Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Transportation

    December 4, 2019 | Carlton A. Doty, Martin Gill, Julie Ask

    Consumers today regularly engage with transportation-as-a-service models like Uber and Lyft via their mobile devices. As new technologies emerge, the transportation industry will be disrupted once...

  • Report Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead

    October 3, 2019 | Sucharita Kodali

    Retailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face...

  • Report Retailers, Reduce The Pain Of Online Returns

    Shoppers Want Generous, Flexible Online Return Policies
    September 30, 2019 | Sucharita Kodali

    In the hypercompetitive online retail sector, product returns are a cost of doing business. Traditional retailers have generally tried to reduce returns by any means possible, but digitally native...

  • Report The US Last-Mile Landscape Today

    eCommerce's Future Depends On Innovation In Package Delivery
    August 2, 2019 | Sucharita Kodali

    More than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...

  • Report Making Smart Cities Safe And Secure

    Building Secure And Resilient Digital Systems To Serve Citizens
    July 12, 2019 | Merritt Maxim, Salvatore Schiano

    The era of the connected city has arrived, as municipal leaders around the globe invest in new technologies to optimize existing services and improve overall citizen experience. But with these new...

  • Report IoT Solutions Transform The Cold Chain

    Enhanced Cold Chain Processes Benefit Many Industries
    May 2, 2019 | Michele Pelino

    Firms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use...

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