Search Results

• Webinar Creating Engaging Virtual Events: Lessons From The Forrester Wave™

  Wednesday, March 24, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Laura Ramos, Meredith Cain

  B2B marketers and event managers face two major challenges as the coronavirus pandemic persists: how to create successful all-virtual experiences and how to keep attendees engaged for the duration....

• Report Q&A: A Dozen Questions To Answer Before Taking Your Marketing Event Virtual

  December 21, 2020 | Laura Ramos

  Events are an important tactic B2B marketers use to attract and interact with prospects and customers. This report helps marketing leaders, demand generation, and event managers weigh the...

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  Webinar B2B Sales Predictions 2021

  December 2, 2020 | Mary Shea, PhD, Laura Ramos, Jay McBain

  This is your chance to engage directly with the analysts who made our 2021 predictions for B2B Sales. During this conversation between our analysts — and with you — we dive into the...

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  Webinar B2B Marketing Predictions 2021

  A Conversation With The Analysts Who Made Them

  November 9, 2020 | Lori Wizdo, Laura Ramos, Steven Casey

  This is your chance to engage directly with the analysts who made our 2021 predictions for B2B marketing. During this conversation between our analysts — and with you — we dive...

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  Webinar Key Lessons To Perfect Your Sales Enablement Strategy

  Based On The Forrester Wave™: Sales Content Solutions, Q3 2020

  October 29, 2020 | Laura Ramos

  As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...

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  Webinar Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape

  September 16, 2020 | Laura Ramos, Meredith Cain

  The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand...

• Report Messaging In The Time Of COVID-19

  Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive

  June 16, 2020 | Laura Ramos, Meredith Cain

  Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully supporting and creating value for...

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  Webinar Case Study: How Customer-Centered Messaging Boosted PTC's Conversion Rates

  June 10, 2020 | Laura Ramos

  Business buyers are getting very efficient at self-education: Before buying from a sales rep, 67% prefer to research online alone and not talk to a seller at all. To catch buyers’ attention...

• Report Now Tech: Sales Enablement Automation, Q2 2020

  Forrester's Overview Of 32 Sales Enablement Automation Providers

  May 27, 2020 | Laura Ramos, Mary Shea, PhD

  You can use sales enablement automation (SEA) to give sellers more time to sell, improve their effectiveness and relevance with buyers, and acquire and apply the best buyer-facing skills. But to...

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  Webinar The B2B Marketer's Guide To Making The Most Of The Forrester Wave™

  May 21, 2020 | Laura Ramos, Lori Wizdo

  Congratulations! You just completed participating in a Forrester Wave, and its publication is imminent. Now what?Analyst technology evaluations can be lengthy and intense. Regardless of whether...

• Report Credible Empathetic Content Wins Over Elusive B2B Buyers

  Four Practices Deliver Value And Engage Your Buyers' Attention

  April 30, 2020 | Laura Ramos

  Self-sufficient and digitally adept business buyers are tired of wading through piles of marketing and sales content that isn't helpful or interesting. B2B marketers need to step away from...

• Report Customer Marketing Elevates B2B Post-Sale Experiences And Buyer Value

  Raise Your Customer Marketing Game To Win Customers' Hearts And Wallets

  March 31, 2020 | Laura Ramos

  Post-sale marketing activity often plays second fiddle to product marketing, demand generation, and branding. Now, subscription-based business models make keeping and growing customers essential....

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  Webinar What's Ahead For ABM In 2020? (Hint: The Answer Starts With "E")

  March 26, 2020 | Laura Ramos

  Account-based marketing (ABM) is becoming the way marketing gets done, with B2B demand generation efforts focusing predominantly on accounts, not leads. In fact, ABM now involves more than just...

• Report Forrester Infographic: Millennial Buyers Seek Credible, Concise, And Curated Content

  February 13, 2020 | Laura Ramos

  Forrester surveyed purchase decision makers and found their dissatisfaction with most content marketers make available continues unabated. As an increasingly influential buyer segment, Millennials...

• Report Research Overview: Strategic Message Management

  A Guide To Getting B2B Messaging Right

  February 10, 2020 | Laura Ramos, Lori Wizdo

  Savvy CMOs know that communication can become muddled as different stakeholders (marketers, executives, sales, and customer service) engage prospects and customers without the connective tissue of...

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  Webinar B2B Marketing And Sales Predictions 2020: A Conversation With The Analysts Who Made Them

  Accelerating Response To The Great Expectations For The B2B Buying Experience

  December 18, 2019 | Steven Casey, Jay McBain, Laura Ramos

  If you’ve read the blog or press coverage about our predictions for 2020, or even if you haven’t, this is your chance to engage directly with the analysts who made them. During this...

• Report Predictions 2020: B2B Marketing And Sales

  Accelerating Response To The Great Expectations For The B2B Buying Experience

  October 29, 2019 | Caroline Robertson, Steven Casey, Jay McBain

  We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...

• Report Customer-Centered Messaging Helps Boost B2B Revenues By Motivating Buyer Action

  October 24, 2019 | Laura Ramos

  B2B marketers struggle to make their messages customer-centric and relevant. Forrester believes firms must talk more about issues that buyers face, why their current solutions fail to deliver...

• Report Mobilized Employees Engage Buyers With A Trusted Voice

  Implement A Formal Advocacy Program To Elevate Employees' Content

  October 8, 2019 | Laura Ramos, Matthew Camuso

  While trust in brands has dwindled, buyers hold employees in high regard as authentic and compelling sources of information and want to engage with them. B2B marketers can satisfy buyers'...

• Report Forrester Infographic: ABM Maturity Corresponds To Better Revenue Results

  September 9, 2019 | Laura Ramos, Meredith Cain

  Account-based marketing (ABM) is becoming the way marketing gets done. Forrester predicts that by 2025, the term "ABM" will disappear as account-centric becomes the way most B2B organizations...

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  Webinar How Engaging Is Your B2B Website Content? Not As Much As You Might Think

  September 4, 2019 | Laura Ramos

  If your website went on a first date with a prospective customer, would it get a second one? Imagine yourself as that customer, and your website content talks about itself the whole evening,...

• Report Five Critical Competencies Help Sales Enablement Leaders Traverse A New Landscape

  August 19, 2019 | Laura Ramos

  What does it take to transform your sales enablement function beyond the content-focused foundation on which many programs were built? Read this report to understand the current landscape and...

• Report Increase B2B In-Person Event Payoff With Digital Immersion

  Four Best Practices Make Events More Contextual And Engaging

  August 14, 2019 | Laura Ramos, Matthew Camuso

  In a post-digital world, B2B buyers expect fluidity between digital and physical experiences. Still representing the largest chunk of the marketing budget, most B2B events do not take full...

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  Webinar Rethinking Sales Enablement: Digitized Engagement Drives New Opportunities For Leadership

  August 14, 2019 | Mary Shea, PhD, Lori Wizdo, Laura Ramos

  Ask five people to define “sales enablement,” and you'll probably get five different answers. Three of those will center on getting the right content in the hands of sellers...

• Report Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

  Forrester's Overview Of 35 Video Platform Providers

  June 21, 2019 | Laura Ramos, Nick Barber

  You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first...