Search Results

• Report Forrester Data: Mobile, Smartphone, And Tablet Forecast, 2017 To 2022 (Global)

  ForecastView Document

  July 17, 2017 | Satish Meena

  We expect the number of global smartphone subscribers to reach 3.8 billion by 2022, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 66% by 2022. This is up from...

• Report Mobile World Congress Misses An Opportunity To Promote The Data Economy

  But Smart Cities Award Winners Show What's Possible

  April 11, 2017 | Jennifer Belissent, PhD

  This year's Mobile World Congress (MWC) once again broke attendance records — expanding well beyond its telecom origins and evolving into a consumer- and business-oriented digital transformation...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (Western Europe)

  ForecastView Spreadsheet

  July 5, 2016 | Satish Meena

  Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

  ForecastView Spreadsheet

  July 5, 2016 | Satish Meena

  Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

  ForecastView Spreadsheet

  June 28, 2016 | Satish Meena, Michael O'Grady

  The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

• Report Brief: IoT And Insights Are Two Sides Of The Same Coin

  At Mobile World Congress, Data Trumps Devices

  March 11, 2016 | Jennifer Belissent, PhD

  More than 100,000 people descended on Barcelona, Spain last week to be part of Mobile World Congress (MWC), one of the world's largest annual technology events. MWC boasts speakers and exhibitors...

• 

  Webinar Key To Mastering Mobile Moments: Identifying Mobile Pathways

  January 6, 2016 | Nicole Dvorak, Ted Schadler, Jennifer Wise

  It's your customers' mobile world — you just have to live in it. With 70% of US adults spending almost two hours per day on their tiny screens, it's time to understand how they interact on...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

  ForecastView Spreadsheet

  December 23, 2015 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

  ForecastView Spreadsheet

  December 23, 2015 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

• Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

  ForecastView Spreadsheet

  September 24, 2015 | Satish Meena

  The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

• Webinar How Mobile Disrupts The Path to Purchase

  Consumer Technographics® And Business Technographics®

  July 22, 2015 | Nicole Dvorak, Anjali Lai

  When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. And smartphones and tablets have...

• Report Sizing Up US Tablet Usage And User Experience

  A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data

  May 11, 2015 | Nicole Dvorak

  Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite....

• Report Mobile's Role In The Consumer's Path To Purchase

  A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

  April 15, 2015 | Nicole Dvorak

  When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...

• Report Cheap Smartphones Are Driving Worldwide Mobile Adoption

  ForecastView Document

  March 17, 2015 | Satish Meena

  Forrester recently published a global mobile and smartphone forecast that highlighted the growing penetration of smartphones, especially in China and India. This increasing penetration affects...

• Webinar The Apple Watch — What Makes Consumers Tick

  November 20, 2014 | J. P. Gownder, Anjali Lai

  The Apple Watch unveiling on September 9, 2014 left consumers and industry analysts with more questions than answers. Debate ensued — and continues to unfold — as individuals strive to...

• Webinar Examining The Mobile Mind Shift At Home And Work: Global Analysis Of Consumer And Workforce Mobility

  Consumer Technographics® and Business Technographics®

  July 8, 2014 | Roxana Strohmenger, Christopher Kelley

  Society is experiencing a mobile mind shift: the expectation that one can get what one wants in one's immediate context and moments of need. It's rampant at home and at work. This shift means the...

• Webinar Understand The Importance Of Mobile And Tablet Commerce And Web Influence Over The Next Five Years In EU7

  ForecastView Webinar

  February 10, 2014 | Michael O'Grady

  Forrester has recently updated its mobile and tablet commerce forecast EU7 to include retail sales from both smartphone and tablet devices and has created its first EU7 web-influenced forecast....

• Report A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

  July 21, 2011 | Reineke Reitsma

  Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa...

• Report A Consumer Market Researcher's Introduction To Mobile POST

  July 9, 2009 | Reineke Reitsma

  Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

• Report A Consumer Market Researcher's Introduction To Mobile Technographics®

  May 22, 2009 | Reineke Reitsma

  Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

• Report Best Practices In SOHO Research

  Maximize The Precision And Usefulness Of Small Office/Home Office Studies

  May 14, 2007 | J. P. Gownder

  Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...