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• Webinar The Three Change Agent Personas You Need To Drive More Decision-Making From Data

  Wednesday, April 21, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cinny Little

  The ever-changing technology landscape — data lakes, AI, augmented analytics — broaden insights pros’ ability to drive more actions that matter. Yet, that’s not happening as...

• Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

  Sixteen Technologies Underpin Digital Intelligence

  March 2, 2021 | James McCormick

  Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...

• Report Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

  Intermediate Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Cinny Little

  Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate...

• Report Now Tech: Data Governance Solutions, Q1 2021

  Forrester's Overview Of 23 Data Governance Solution Providers

  February 8, 2021 | Jennifer Belissent, PhD

  You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

• Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

  Intermediate Level: Process Practices For Insights-Driven Businesses

  December 23, 2020 | Jennifer Belissent, PhD

  Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

• Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020

  Tools And Technology: The Digital Intelligence Playbook

  June 23, 2020 | James McCormick

  In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...

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  Webinar Struggling To Find Value In Data? Insights Service Providers Deliver Business Value — And Build Culture And Capacity

  June 15, 2020 | Jennifer Belissent, PhD

  Firms make fewer than 50% of their decisions based on quantitative information as opposed to gut feeling, experience, or opinion. And, that doesn’t seem to change. Turning data into insights...

• Report Build A Data Literacy Curriculum Of ACES

  Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy

  February 14, 2020 | Jennifer Belissent, PhD

  This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES)....

• Report Now Tech: Insights Service Providers, Q1 2020

  Forrester's Overview Of 38 Insights Service Providers

  January 13, 2020 | Jennifer Belissent, PhD

  You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

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  Webinar Read The Writing On The Wall: Data Literacy Matters

  January 8, 2020 | Jennifer Belissent, PhD

  Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...

• Report Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter

  Beginner Level: People Practices For Insights-Driven Businesses

  January 6, 2020 | Cinny Little

  Investment in data and technology continues to rise, as does getting more data into more hands that generate more insights. But that's not turning into parallel growth in applying those insights to...

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  Webinar The Five-Step Playbook For Storytelling That Drives Actions From Data And Insights

  November 12, 2019 | Cinny Little

  Don’t you want to see more of your work applied to driving business outcomes? Your work may include one or more of the following: data analytics, digital, customer or consumer insights or...

• Report The State Of Customer Analytics 2019

  Landscape: The Customer Analytics Playbook

  November 5, 2019 | Brandon Purcell, Emily Miller

  In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

• Report New Tech: Data Marketplaces, Q3 2019

  Forrester's Landscape Overview Of 21 Providers

  September 30, 2019 | Jennifer Belissent, PhD

  With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

• Report Now Tech: Location Intelligence Technologies, Q3 2019

  Forrester's Overview Of 34 Location Intelligence Technology Providers

  July 18, 2019 | James McCormick, Emily Miller

  You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

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  Webinar Think You're Doing Data Sourcing Right? Think Again

  June 11, 2019 | Jennifer Belissent, PhD

  Decision makers know they need to be insights-driven to create differentiation and competitive advantage. They know their own internal data isn’t enough. In today's competitive environment,...

• Report Need External Data? Explore The New Data Landscape

  Companion To The Insights Professional's Guide To External Data Sourcing

  April 10, 2019 | Jennifer Belissent, PhD

  The growing number of data providers makes navigating the new data landscape daunting. Data originators, data aggregators, data brokers, curated and self-service marketplaces, and insights service...

• Report Forrester Infographic: Think You're Doing Data Sourcing Right? Think Again

  A Visual Summary Of The Insights Professional's Guide To External Data Sourcing

  April 10, 2019 | Jennifer Belissent, PhD

  Decision makers know they need to be insights driven to create differentiation and competitive advantage. And they know that their own internal data is not enough. In today's competitive...

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  Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

  March 28, 2019 | Cinny Little, Elizabeth Cullen

  Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...