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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report Now Tech: Streaming Data Platforms, Q2 2021

    Forrester's Overview Of 34 Streaming Data Platform Providers
    April 7, 2021 | Mike Gualtieri

    You can use streaming data platforms to create a faster digital enterprise. Streaming data platforms achieve this by instantly delivering data from one-to-many applications, analyzing data in real...

  • Report The Forrester Wave™: AI Consultancies, Q1 2021

    The 13 Providers That Matter Most And How They Stack Up
    March 25, 2021 | Michele Goetz

    In our 26-criterion evaluation of AI consultancies, we identified the 13 most significant ones — Accenture, Boston Consulting Group (BCG), Capgemini, Cognizant, Deloitte, EY, HCL Technologies,...

  • Report Now Tech: AI Consultancies, Q1 2021

    Forrester's Overview Of 40 AI Service Providers
    February 4, 2021 | Michele Goetz

    You can use AI consultancies to accelerate impact and time-to-value with AI, de-risk AI-driven business activities and offers, and upskill your enterprise to become AI native. But to realize these...

  • Report Transform Customer Engagement In These Disruptive Times With A Digital Intelligence Vision

    Vision: The Digital Intelligence Playbook
    January 13, 2021 | James McCormick

    The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Many digital analytics practices are siloed, tactical, and fixated...

  • Webinar Key Findings From The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2020

    September 16, 2020 | Boris Evelson

    Many valuable, actionable data-based insights are buried and hidden in petabytes of unstructured data: unstructured voice-of-the-customer and voice-of-the-employee data as well as unstructured data...

  • Report AI Aspirants: Caveat Emptor

    Tackle Third-Party Risk Head-On And Improve AI Accountability
    August 12, 2020 | Brandon Purcell

    A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

  • Report Now Tech: Insights Service Providers, Q1 2020

    Forrester's Overview Of 38 Insights Service Providers
    January 13, 2020 | Jennifer Belissent, PhD

    You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

  • Webinar The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

    November 19, 2019 | Cinny Little

    Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and it’s front of mind. In 2019, 57% of data and analytics technology decision makers report...

  • Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

    The 12 Providers That Matter Most And How They Stack Up
    October 22, 2019 | Cinny Little

    In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

  • Webinar Use AI To Focus B2B Insights On The Human Imperative

    September 19, 2019 | Allison Snow

    B2B insights pros struggle to understand their customers and prospects and therefore to build experiences that engage, influence, and persuade them. Learn how AI tech can help you overcome these...

  • Report B2B Insights Deep Dive: Use AI To Activate Emotion

    A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

  • Report B2B Insights Deep Dive: Use AI To Drive Engagement

    A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

  • Report B2B Insights Deep Dive: Use AI To Demonstrate Empathy

    A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to...

  • Report At A Glance: Use AI To Focus B2B Insights On The Human Imperative

    Boost Buyer Experiences With Empathy, Engagement, And Emotion
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know...

  • Webinar Come Together (Right Now) To Deliver The Next Best Experience

    May 29, 2019 | Brandon Purcell

    The next analytical paradigm has arrived: introducing the next best experience (NBX). The NBX is the fourth iteration of the “next best” saga — preceded by next best product,...

  • Report Forrester Infographic: AI Experiences A Reality Check

    Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

    AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...

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