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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Survey Forrester Analytics Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2021
March 15, 2021SURVEY TOPICS Smart TVs Smartphones Tablets Computers Smartwatches Smart home devices Media streaming devices Productivity software Smart speakers Graphic design software Home telecom...
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Survey Forrester Analytics Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2021
March 15, 2021SURVEY TOPICS Smart TVs Smartphones Tablets Computers Smartwatches Smart home devices Media streaming devices Productivity software Smart speakers Graphic design software Home telecom...
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Survey Consumer Technographics® Healthcare Topic Insights 2 Survey, 2020
November 23, 2020SURVEY TOPICS Device adoption and attitudes General health and wellness Caregivers and caregiver profile Caregiver challenges Health insurance coverage and interactions Health wearables and smart...
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Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020
November 23, 2020SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...
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Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020
November 23, 2020SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...
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Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020
November 9, 2020SURVEY TOPICS E-books and print media Audio Mobile device accessories Energy Social experience Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service...
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Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020
November 9, 2020SURVEY TOPICS Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service providers Over-the-top services Video and TV Online services Smart home technology Virtual...
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Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020
November 2, 2020SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...
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Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020
November 2, 2020SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...
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Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020
November 2, 2020SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...
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Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020
November 2, 2020SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...
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Survey Consumer Technographics® Healthcare Topic Insights 1 Survey, 2020
October 19, 2020SURVEY TOPICS General health and wellness Medical care and advice Retail clinic Seeking care and care experiences Pharmacy and prescriptions Health insurance plan and coverage Digital health...
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Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020
October 13, 2020SURVEY TOPICS TVs Computers Smartphones Gaming Plans and purchase Security Device ecosystem interaction Personal devices for work purposes COVID-19 SURVEY METHODOLOGY The Forrester Analytics...
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Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020
October 13, 2020SURVEY TOPICS Browser and email use Wi-Fi Home networks Energy Paperless billing and autopay Gaming (US) Augmented reality Virtual reality TVs Computers Smartphones Gaming (Canada) Plans and...
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Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020
October 5, 2020SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...
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Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020
October 5, 2020SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...
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Survey Consumer Technographics® Financial Services Consumer Buyer Journey Survey, 2020
September 30, 2020SURVEY TOPICS Bank account Credit card Life insurance policy Auto insurance policy Home insurance policy Investment account Mortgage Loan SURVEY METHODOLOGY The Forrester Analytics Consumer...
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Survey Consumer Technographics® Financial Services Consumer Buyer Journey Survey, 2020
September 30, 2020SURVEY TOPICS Bank account Credit card Life insurance policy Auto insurance policy Home insurance policy Investment account Mortgage Loan SURVEY METHODOLOGY The Forrester Analytics Consumer...
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Survey Consumer Technographics® Healthcare Consumer Buyer Journey Survey, 2020
September 8, 2020TOPICS COVERED Health status Health insurance coverage and brand Health insurance discover phase Health insurance explore phase Health insurance buy phase Health insurance use phase Health...
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Survey Consumer Technographics® Asia Pacific Financial Services 2 Survey, 2020
September 4, 2020SURVEY TOPICS Device adoption General finance Insurance Switching and purchasing insurance policies Investments Automated investment managers Financial well-being Small business Social...
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Survey Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020
September 3, 2020SURVEY TOPICS HDTV Smartphone Tablet Computer Smartwatch Smart home device Game console or gaming computer Smart speaker Augmented reality or virtual reality device Home telecom service Wireless...
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Survey Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020
September 3, 2020SURVEY TOPICS HDTV Smartphone Tablet Computer Smartwatch Smart home device Game console or gaming computer Smart speaker Augmented reality or virutal reality device Home telecom service Wireless...
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Survey Consumer Technographics® Retail Consumer Buyer Journey Survey, 2020
August 17, 2020SURVEY TOPICS Clothing and footwear Cosmetics and beauty products Home décor, furnishings, or furniture Small or personal appliances Baby products Toys and games Pet products Large...
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Survey Consumer Technographics® Retail Consumer Buyer Journey Survey, 2020
August 17, 2020SURVEY TOPICS Clothing and footwear Cosmetics and beauty products Home décor, furnishings, or furniture Small or personal appliances Baby products Toys and games Pet products Large...
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Survey Consumer Technographics® Asia Pacific Financial Services 1 Survey, 2020
June 29, 2020SURVEY TOPICS Device adoption and attitudes Consumer Energy Index General finance Mobile finance Banking Banking activities by channel Features: mobile app and banking...