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The Data Management Playbook For 2021

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report The Forrester Wave™: Cloud Data Warehouse, Q1 2021

    The 13 Providers That Matter Most And How They Stack Up
    March 24, 2021 | Noel Yuhanna

    In our 26-criterion evaluation of cloud data warehouse providers, we identified the 13 most significant ones — Alibaba, Amazon Web Services, Cloudera, Exasol, Google, IBM, Micro Focus, Microsoft,...

  • Report Now Tech: Multimodel Data Platforms, Q1 2021

    Forrester's Overview Of 18 Multimodel Data Platforms Providers
    March 11, 2021 | Noel Yuhanna

    You can use multimodel data platforms (MMDPs) to become significantly more productive, deliver consistent and trusted data across applications and insights opportunities, and support modern...

  • Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

    Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

  • Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

    Advanced Level: People Practices For Insights-Driven Businesses
    February 26, 2021 | Boris Evelson, Cinny Little

    Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

  • Report Break Through Data Governance Fatigue

    A Framework For Effectiveness And Sustainability
    February 25, 2021 | Michele Goetz

    Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....

  • Report Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

    Benchmarks: The Insights-Driven Business Playbook
    February 11, 2021 | James McCormick, Srividya Sridharan

    Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. This infographic uses...

  • Report Now Tech: Data Governance Solutions, Q1 2021

    Forrester's Overview Of 23 Data Governance Solution Providers
    February 8, 2021 | Jennifer Belissent, PhD

    You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

  • Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    January 15, 2021 | Michele Goetz

    What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

  • Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

    January 5, 2021 | Jennifer Belissent, PhD

    In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

  • Report Determine Your Data's Worth: Data Plus Use Equals Value

    Intermediate Level: Strategy Practices For Insights-Driven Businesses
    January 4, 2021 | Jennifer Belissent, PhD

    As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

  • Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 23, 2020 | Jennifer Belissent, PhD

    Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

  • Report Enterprise Data Fabric Enables DataOps

    Advanced Level: Data Practices For Insights-Driven Businesses
    December 23, 2020 | Noel Yuhanna

    Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Forrester invented the tech...

  • Playbook The Data Management Playbook For 2021

    Your Business Is Only As Fast As Your Data

    What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

  • Report Build An Insights-Driven Business

    The Executive Overview Of The Insights-Driven Business Playbook
    December 9, 2020 | Srividya Sridharan, Gene Leganza

    In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

  • Report DataOps For The Intelligent Edge Of Business

    Go Beyond Traditional Data Management And Governance
    December 3, 2020 | Michele Goetz

    The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

  • Report Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook
    October 30, 2020 | Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

  • Report Now Tech: Cloud Data Warehouse, Q2 2020

    Forrester's Overview Of 14 Cloud Data Warehouse Providers
    July 1, 2020 | Noel Yuhanna

    You can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...

  • Report Now Tech: Data Virtualization, Q2 2020

    Forrester's Overview Of 15 Data Virtualization Providers
    June 29, 2020 | Noel Yuhanna

    You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

  • Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

    The 15 Providers That Matter Most And How They Stack Up
    June 10, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

  • Webinar Data Literacy: A Lifeline In Uncertain Waters

    June 8, 2020 | Jennifer Belissent, PhD

    The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

  • Report Build A Maturity-Based Business Case For Insights-Driven Investments

    May 18, 2020 | Boris Evelson

    Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report Now Tech: Enterprise Data Fabric, Q2 2020

    Forrester's Overview Of 20 Enterprise Data Fabric Providers
    April 16, 2020 | Noel Yuhanna

    You can use enterprise data fabric to deliver integrated, trusted, and real-time data across the organization and accelerate business use cases. But to realize these benefits, you'll first have to...

  • Report Data Virtualization Or Data Fabric: Which Is Right For You?

    March 24, 2020 | Noel Yuhanna

    Data-driven organizations use data virtualization and data fabric architectures to get value from data quickly and to support new business requirements such as real-time and integrated insights....

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