Search Results

• Report Forrester Infographic: Industrial Firms Must Embrace Environmental Sustainability

  Industrial Sector Firms Face Mounting Pressure To Drive Sustainability

  February 24, 2021 | Michele Pelino, Salvatore Schiano

  Industrial firms are addressing a range of environmental sustainability strategies and initiatives. These organizations span many vertical markets, including manufacturing, pharmaceuticals,...

• Report How Financial Services Firms Are Embracing Sustainability Around The World

  Landscape: Environmental Initiatives Dominate Sustainability Efforts Of Financial Services Firms

  February 17, 2021 | Oliwia Berdak, Luis Deya, Diane Deng

  As allocators of capital and risk underwriters, financial services firms have a big role to play in sustainability. But with choices spanning environmental, social, and governance (ESG) activities,...

• Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You

  Landscape: The Social Marketing Playbook

  January 29, 2021 | Jessica Liu, Sarah Dawson

  The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...

• Report Data Center And Colocation Market Trends, 2021

  January 20, 2021 | Abhijit Sunil

  The colocation and data center industry has been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. This report identifies five major themes we'll...

• Report Empowered Consumers Go Green

  Empowerment Drives The Sustainability Transformation

  January 19, 2021 | Anjali Lai, Salvatore Schiano

  The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

• Report The Future Of The Empowered Consumer In The US

  The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose

  December 15, 2020 | Anjali Lai

  People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

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  Webinar Improve Your Climate Action Plan With The Right Investments In Sustainability And Climate Risk Technologies

  October 28, 2020 | Stephanie Balaouras, Salvatore Schiano

  Like coping with the COVID-19 pandemic, how your company responds to the climate crisis reveals its commitment to its values and the extent of its adaptability. Investments in sustainability and...

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  Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

  October 22, 2020 | Sucharita Kodali, Anjali Lai

  The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...

• Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era

  What B2C Businesses Need To Know To Survive And Thrive In The Next Decade

  August 11, 2020 | Sucharita Kodali, Anjali Lai, Joe Stanhope

  It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....

• Report It's OK To Break Up With Social Media

  Vision: The Social Marketing Playbook

  May 13, 2020 | Jessica Liu

  In the last decade, social media has become a quagmire of marketers competing for consumers' attention. Instead, consumers should lead the conversation — as social media was originally intended. We...

• Report Interactive Tool: Determine Your Company's Strategy For Values-Based Customers

  Win Customers Who Consider Firms' Moral, Political, And Social Values When Making Buying Decisions

  April 10, 2020 | Rick Parrish

  Brands' moral, social, and political values are now a core issue for most consumers and employees. Unfortunately, companies lack a systematic values strategy, leading to high-profile flubs. Our new...

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  Webinar Take A Systematic Approach To Values-Based Consumers And Employees

  March 11, 2020 | Rick Parrish

  A company's approach to moral, social, and political values increasingly matters to its success. Both consumers and employees are looking for alignment between a business's values and their own...

• Report Forrester's Top Customer Experience Research Findings Of 2019

  February 21, 2020 | Rick Parrish, Gina Bhawalkar, Angelina Gennis

  Forrester's customer experience (CX) research team published more than 100 reports in 2019. In this review, we pull our most important CX findings — across a range of topics — out of those reports...

• Report Privacy In 2019: The Year In Review

  What B2C Marketers Need To Know About The Privacy Climate

  January 22, 2020 | Fatemeh Khatibloo, Stephanie Liu

  2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act...

• Report Collective Bargaining Forces Companies To Manage Reputational Risk

  Risk Managers Must Do More To Protect Their Firm's Reputation

  December 23, 2019 | Renee Murphy, Salvatore Schiano

  One of the biggest sources of reputational risk is the focused impact of employees or customers who negotiate collectively. Through this collective bargaining, customers or employees change how...

• Report Capture Real-Time Awareness Of Real-World Environmental Conditions Using IoT

  Environmental Monitoring Enhances Operations, Safety, And Sustainability

  December 5, 2019 | Michele Pelino

  Firms in pharmaceutical, manufacturing, chemical, and oil and gas industries are deploying internet of things (IoT)-enabled environmental monitoring solutions to identify the status of specific...

• Report New Corporate Values Require A New Kind Of Commitment

  Use Forrester's Assessment To Evaluate The Depth And Authenticity Of Commitment

  October 1, 2019 | Jim Nail, Renee Murphy, Salvatore Schiano

  In response to the rise of values-based consumers, more companies are moving beyond milquetoast corporate values to embrace moral, social, or even political values. With customers paying closer...

• Report Live Your Values To Grow Your Business

  Values-Based Consumers And Employees Seed A New Disruption

  August 29, 2019 | Anjali Lai, Rick Parrish, Samuel Stern

  The debate about company values is center stage. Certain moments in history trigger an eruption of passionate voices that rail against companies that appear to violate consumer values: Today, we're...

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  Webinar Introducing Forrester's Values-Based Experience Framework

  August 7, 2019 | Rick Parrish

  Brands’ moral, social, and political values are now a core issue for most consumers. Unfortunately, companies lack a systematic approach to bringing their own values to life in the...

• Report Introducing Forrester's Values-Based Experience Framework

  June 11, 2019 | Rick Parrish

  Brands' moral, social, and political values are now a core issue for most consumers. Unfortunately, companies lack a systematic approach to bringing their own values to life in the experiences they...