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The Identity And Access Management Playbook For 2021

Evolve Your IAM Strategy For Your Digital Business

New business models have extended the identity boundaries of today's digital businesses: Security and risk (S&R) pros must manage identities and access across populations (employees, partners, and...

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  • Report An Illustrated Guide To Collecting Zero-Party Data

    Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes
    August 20, 2020 | Stephanie Liu

    Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...

  • Report Q&A: What Marketers Need To Know About Consumer Identity Graphs

    As The Key To Identity Resolution, The Identity Graph Is Having A Moment
    August 26, 2019 | Joe Stanhope

    Historically considered an obscure, often hidden, function, the identity graph is enjoying unprecedented popularity as B2C marketers prioritize identity resolution. Firms now understand that the...

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