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The Data Management Playbook For 2021

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Report The Forrester Wave™: Cognitive Search, Q3 2021

    The 13 Providers That Matter Most And How They Stack Up
    July 12, 2021 | Mike Gualtieri

    In our 26-criterion evaluation of cognitive search providers, we identified the 13 most significant ones — Amazon Web Services, Coveo, Elastic, Google, Grazitti Interactive, IBM, IntraFind,...

  • Report The Tech Executive's Primer On Data Science, Machine Learning, And AI

    Spot Hype, Doomed Projects, And AI-Washed Solutions — And Provide The Leadership Your AI Teams Need
    May 10, 2021 | Kjell Carlsson, PhD

    Data science, machine learning, and artificial intelligence (DSMLAI) are critical for your competitiveness because they help you transform any activity that involves data — i.e., every part of your...

  • Report Evolve Your Experience Design Practice

    Advanced Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice, so their companies: 1) follow an effective...

  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report What You Need To Thrive In Autonomous Finance

    Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP
    April 12, 2021 | Peter Wannemacher

    Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

  • Webinar The Evolution Of ML Platforms To AI Platforms: A Spectrum Of Capabilities

    April 7, 2021 | Mike Gualtieri

    How do you develop custom enterprise AI applications? Do you need a data science platform? A machine learning (ML) platform? An AI platform? Are these platforms even different? We believe there are...

  • Report Now Tech: Data Masking, Q1 2021

    Forrester's Overview Of 18 Data Masking Providers
    March 29, 2021 | Heidi Shey, Noel Yuhanna

    You can use data masking to protect sensitive data by obfuscation, become significantly more productive, and support various compliance mandates. But to realize these benefits, you'll first have to...

  • Report Intelligent Creativity Energizes Marketing Productivity

    Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation
    March 1, 2021 | Jay Pattisall

    Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...

  • Report DataOps For The Intelligent Edge Of Business

    Go Beyond Traditional Data Management And Governance
    December 3, 2020 | Michele Goetz

    The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

  • Webinar AI Predictions 2021

    How AI Is Entering New Territory

    Early forays into AI combined with 2020’s new reality for business is catapulting AI competency further and faster. What was once considered impossible is now not only possible, but even...

  • Forum Data Strategy & Insights

    Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.
    October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

    Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

  • Report The Dark Pattern Trap: How To Prevent Decisions That Help Short-Term KPIs But Hurt Loyalty

    February 26, 2020 | Andrew Hogan

    Many companies drive growth by manipulating customers — breaking no laws but breaking trust. While these design decisions can boost revenues in the short term, they frustrate customers, demoralize...

  • Webinar Shatter The Seven Myths Of Machine Learning

    Everything You Wanted To Know About ML But Were Too Afraid To Ask
    February 13, 2020 | Kjell Carlsson, PhD

    This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...

  • Webinar AI Predictions 2020

    A Conversation With The Analysts Who Made Them

    The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

  • Report Data-Fueled Products: How To Thrive On The Design And Data Science Collision

    August 9, 2019 | Andrew Hogan

    Companies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it's not going well: Many companies are hurting their customers and...