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  • Asia Pacific

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report New Tech: Digital Insurance Platform Providers, Q2 2021

    Forrester's Landscape Overview Of 25 Vendors
    June 28, 2021 | Jeffery Williams

    Insurers face increasing competition from within the sector and beyond as companies leverage technology to meet consumers' preferences for digital experiences. To maintain an edge, insurance...

  • Report Customer Journey Mapping For Corporate Banking In China

    June 23, 2021 | Meng Liu

    While corporate banks recognize the importance of customer centricity, few banks have embedded customer experience (CX) principles into their operating models. Customer journey mapping (CJM) can...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...