Search Results

• Report Q&A: The Marketer's Guide To SMS

  So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know

  March 3, 2021 | Stephanie Liu

  SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

• Report Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

  February 4, 2021 | Frederic Giron

  Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and aggressively to battle back. In South Korea,...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

• Report Guide: How To Craft A Mobile Notifications Strategy

  Start Creating Your Mobile Notifications Strategy With These 10 Steps

  August 7, 2020 | Julie Ask, Angelina Gennis, Andrew Hogan

  When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report Join The Progressive Web App Movement

  The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

  May 6, 2020 | Ted Schadler

  Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

• Report The State Of The US Mobile Store

  Understanding The Mobile-Powered Shopping Journey

  April 3, 2020 | Sucharita Kodali

  As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

• Report Forrester Infographic: The 3D Connected Consumer In Hong Kong

  Create A Portfolio Of Experiences That Maps To How Your Customers Connect

  March 19, 2020 | Xiaofeng Wang

  Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

• Report Guide: How To Use The Moments Index

  Use Forrester's Moments Index To Make Smart DX Channel Choices

  March 9, 2020 | Julie Ask, Angelina Gennis

  Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Utilities

  December 4, 2019 | Carlton A. Doty, Julie Ask, Martin Gill

  Emerging technologies will impact what is possible in the consumer utilities market — electricity, water, and gas — in terms of controlling consumption but will have less influence on direct...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Wealth Management

  December 4, 2019 | Vijay Raghavan, Oliwia Berdak, Julie Ask

  Future wealth management services will be more natural, personalized, and contextually relevant. Mobile experiences in wealth management will be fueled by emerging technologies and customer-focused...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Transportation

  December 4, 2019 | Carlton A. Doty, Martin Gill, Julie Ask

  Consumers today regularly engage with transportation-as-a-service models like Uber and Lyft via their mobile devices. As new technologies emerge, the transportation industry will be disrupted once...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media

  December 4, 2019 | Julie Ask, James McQuivey, PhD, Martin Gill

  More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Insurance

  December 4, 2019 | Jeffery Williams, Ellen Carney, Oliwia Berdak

  Emerging technologies will shift the traditional insurance industry to adopt new, digital practices. The accompanying PDF provides a closer look at the impact that emerging technologies will have...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education

  December 4, 2019 | Julie Ask, Martin Gill, James McQuivey, PhD

  Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking

  December 4, 2019 | Peter Wannemacher, Oliwia Berdak, Julie Ask

  US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Healthcare

  December 4, 2019 | Arielle Trzcinski, Jeff Becker, Julie Ask

  Mobile devices will enable on-demand, affordable healthcare with capabilities like video conferencing, text-based services, and remote monitoring. Emerging technologies will improve healthcare...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail

  Visual Search Will Elevate mCommerce Revenue In Retail

  December 4, 2019 | Julie Ask, Sucharita Kodali, George Lawrie

  Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...

• Report Forrester Infographic: Connected Shoppers In Southeast Asia

  Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey

  November 25, 2019 | Xiaofeng Wang

  Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....

• Report Forrester's Moments Index

  Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio

  October 17, 2019 | Julie Ask

  Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and...

• Report Forrester Infographic: The 3D Connected Consumer In China

  Create A Portfolio Of Experiences That Maps To How Your Customers Connect

  October 1, 2019 | Xiaofeng Wang

  Three dimensions — devices, platforms, and channels — now define the degree to which consumers are connected; brands must serve their customers wherever they are in these complex ecosystems....

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  Webinar Notifications In Regulated Industries

  September 18, 2019 | Julie Ask, Peter Wannemacher, Heidi Shey

  Few things are as critical to firms as notifications. An app or a website is overkill for many of the engagements that consumers have with a financial or healthcare institution. From notifying...

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  Webinar Mobile Notifications: Anticipating Your Customers' Needs And Evolving To Conversations (Advanced)

  August 27, 2019 | Julie Ask

  Consumers want convenience — and ultimately neither conversations with your chatbots nor your notifications provide it. Consumers want you to anticipate their needs and act on their...

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  Webinar Mobile Notifications: Tuning Your Operations To Improve Results (Intermediate)

  August 22, 2019 | Julie Ask

  Forrester believes that notifications provide a North Star for the evolution of digital experiences. Digital business professionals' commitment to notifications now will pull firms forward in their...

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  Webinar Mobile Notifications: Just Getting Started (Beginner)

  August 19, 2019 | Julie Ask

  Digital and mobile experiences are evolving, and mobile is leading customer expectations. Forrester believes that future digital or mobile experiences will assemble content or services dynamically,...