Search Results

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

• Report The Art And Science Of Retail eCommerce

  Executive Overview: The Retail eCommerce Playbook

  July 6, 2020 | Sucharita Kodali

  Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  Webinar How To Use Forrester's Moments Index To Prioritize Investments In Your Digital Experience Portfolio

  May 14, 2020 | Julie Ask, Angelina Gennis

  Brands must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the...

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  Webinar The State Of Augmented Reality In Consumer Experiences, 2020

  May 5, 2020 | Julie Ask, Erin Sellers

  Augmented reality (AR) has evolved in the past 10 years from being gimmicky and unstable to being a legitimate way for consumers to experience products and services before they purchase....

• Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

  Landscape: The Retail eCommerce Playbook

  April 21, 2020 | Sucharita Kodali

  Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

• Report The State Of The US Mobile Store

  Understanding The Mobile-Powered Shopping Journey

  April 3, 2020 | Sucharita Kodali

  As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

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  Webinar The State Of Consumers And Technology

  Consumer Technographics® And Business Technographics®

  February 25, 2020 | Anjali Lai

  Take a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how...

• Report Mobile Commerce In 2030

  mCommerce Is A New Mobile Services Economy, Not Mini eCommerce

  December 4, 2019 | Sucharita Kodali, Julie Ask

  Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail

  Visual Search Will Elevate mCommerce Revenue In Retail

  December 4, 2019 | Julie Ask, Sucharita Kodali, George Lawrie

  Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...

• Report Forrester Infographic: Connected Shoppers In Southeast Asia

  Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey

  November 25, 2019 | Xiaofeng Wang

  Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....

• Report Research Overview: Mobile App Experiences

  A Guide To Getting Mobile Retail Experiences Right

  September 20, 2019 | Jennifer Wise, Michelle Beeson

  Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...

• Report eCommerce In Latin America: The Six Growing Markets Retailers Must Know

  Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)

  August 28, 2019 | Lily Varon

  With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

• Report Australian Consumers' Digital Coming Of Age Is Here

  August 19, 2019 | Zhi-Ying Barry

  Something remarkable is happening with Australian online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they're embracing innovation faster than ever before....

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  Webinar Hot Or Not: The Top Retail Initiatives For 2019

  July 10, 2019 | Brendan Witcher, Claudia Tajima

  For brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented...

• Report Retail Mobile App In-Store Best Practices For 2019

  Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

  June 28, 2019 | Jennifer Wise, Michelle Beeson

  Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

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  Webinar Breakthrough Or Bust: Forrester's Consumer Energy Index

  May 22, 2019 | Anjali Lai

  Empowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to...

• Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

  Benchmarks: The Retail eCommerce Playbook

  March 25, 2019 | Sucharita Kodali

  Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...