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The B2B Marketing Playbook For 2021
A Guide To Surviving And Thriving In The B2B Marketing Renaissance
Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...
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Webinar Case Study: How Customer-Centered Messaging Boosted PTC's Conversion Rates
June 10, 2020 | Laura RamosBusiness buyers are getting very efficient at self-education: Before buying from a sales rep, 67% prefer to research online alone and not talk to a seller at all. To catch buyers’ attention...
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Report New Tech: B2B Marketing Data Management Solutions, Q1 2019
Forrester's Landscape Overview Of 29 Providers
January 31, 2019 | Steven CaseyThe foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their...
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