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Charts & Figures
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A Sample Prioritization Table
January 22, 2021
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Break Down Each Initiative By Resources
January 22, 2021
Search Results
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Report Fintech Funding Roundup, Q4 2020
Investors Reduce Risk As The COVID-19-Induced Downturn Continues
Fintech isn't just a hip portmanteau anymore. It's a category of startups and fast-growing companies that has disrupted markets and incumbent firms around the world, attracting over tens of...
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Report Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps
Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)
February 8, 2021 | Peter WannemacherYour mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on...
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Report Build A Dynamic Digital Banking Roadmap
Roadmap: The Digital Banking Strategy Playbook
January 22, 2021 | Peter WannemacherDigital business leaders at banks must have both a vision of the future and a strategic plan for getting there. But moving from vision to action is never easy. Banks need a roadmap that lays out...
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Report The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020
Benchmarks: The Digital Banking Strategy Playbook
Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...
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Report The State Of Voice Assistants In Financial Services, 2020
Financial Services Firms Are Experimenting With Voice Experiences But Lag Behind Other Industries On Customer Adoption
The hype surrounding voice assistants remains high, but digital teams in financial services firms should remain wary of any push to roll out voice faster than their customers want or their systems...
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Webinar Forrester's 2020 Reviews Of US And Canadian Banks' Mobile Apps: Insights, Best Practices, And Lessons Learned
Every year, Forrester reviews the mobile banking experiences on dozens of banks’ apps — a moving target, as customers’ expectations and digital disruptors’ offerings...
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Report Fintech Funding Roundup, Q2 2020
Investors Reduce Risk As The COVID-19-Induced Downturn Continues
August 12, 2020 | Peter WannemacherFintech isn't just a hip portmanteau anymore. It's a category of startups and fast-growing companies that has disrupted markets and incumbent firms around the world, attracting over $30 billion in...
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Report The Forrester Digital Experience Review™: US Mobile Banking Apps, Q3 2020
USAA And Bank Of America Lead With Valuable Features, While Digital Bank Brands Offer Strong User Experiences
For millions of Americans, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy...
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Report The Forrester Digital Experience Review™: Canadian Mobile Banking Apps, Q3 2020
The Big Five Canadian Banks Have Robust Mobile Apps But Need To Improve Their Feature Sets
For millions of Canadians, mobile apps have become the hub of their banking relationships and the starting point for many financial decisions and activities. To gauge how effective and easy...
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Report The State Of Chatbots In Financial Services
Most Consumers Are Neither Interested Nor Comfortable Using Chatbots For Financial Activities
The hype surrounding chatbots remains high and COVID-19 has put pressure on customer service teams, but digital teams in financial services firms should remain wary of any push to roll out chatbots...
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Report Retention Is Not Enough: Banks Must Build Emotion-Rich Relationships To Grow
Roadmap: The Brand Experience Playbook
Banks have had a great run: For nearly a century, they've played an essential and highly visible role in people's lives, and most have consistently made tidy profits as a result. But many customers...
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Report Fintech Funding Roundup, Q1 2020
Investors Reduce Risk As The COVID-19-Induced Downturn Begins
April 23, 2020 | Peter Wannemacher, August du PontIncumbent firms can't afford to stand still, especially as newcomers move into their traditional markets and win funding from investors. Some of those investors are the same traditional financial...
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Webinar The Impact Of COVID-19 On Financial Services And Insurance
As COVID-19 spreads throughout the world, financial services firms and insurers are feeling the impact. From a flood of customer queries around insurance coverage or pleas for repayment holidays to...
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Report The Dawn Of Autonomous Finance
Algorithm-Driven Services Will Reshape Finance
People's lives are becoming ever more automated as millions of algorithms make decisions and take actions on consumers' behalf. This shift toward autonomous services is starting to happen in...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking
US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as...
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Report Predictions 2020: Banking
Competition Will Intensify With Better Deposits And New Innovative Services And Pricing Models
Banking executives are getting used to the fast pace of innovation and change in the industry. 2020 will be no different, as new entrants will target customers with better deposit products,...
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Report Help Customers View And Manage Statements In Digital Banking
Digital Feature Fix: Build A Central Document Delivery Hub For Your Apps And Websites
October 15, 2019 | Peter Wannemacher, August du PontMany banks have poor or nonexistent digital delivery capabilities — including the ability to view and manage eStatements, eBills, and other documents — on their website or mobile app. This brief...
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Report The Future Of Small Business Banking
Bank Brands Will Fade As Their SME Products Become Components In Other Companies' Ecosystems
September 24, 2019 | Peter WannemacherBanking for small- and medium-sized businesses is being disrupted by dozens of new entrants such as MYbank, Square, Stripe, Tide, and Xero that offer small- and medium-sized enterprises (SMEs) a...
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2019
Banks Must Aim For Great Experiences, Not Just Great Functionality
Mobile apps have become the touchpoint of choice for millions of consumers to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Disruptors Are Helping Customers With Shared Finances While Most Banks Sit On The Sidelines
People's Interpersonal Financial Relationships Are Complex, But Digital Products And Services Are Revealing Unmet Needs And Opportunities
August 2, 2019 | Peter WannemacherShared finances, defined as any situation in which a person acts as an observer of, partner in, or proxy for another person's finances, are an important but often unmet need for millions of...
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Report Give Bank Customers More Control Over Their Cards
Digital Feature Fix: Put Card Management Functionality On Your Bank's Apps And Websites
July 23, 2019 | Peter WannemacherMany banks don't help customers easily monitor their debit and credit cards or control where or when their cards can be used. This brief explains why card management tools are important,...
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Report Digital Feature Fixes: Take Concrete Steps To Improve Your Digital Banking Capabilities
Learn From The Best Digital Experiences In The Industry
Building great digital banking experiences isn't easy. Some digital banking teams have made preventable mistakes that make digital touchpoints less effective or harder to use than they can be....
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2019
US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three
Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2019
Leading Canadian Banks Are Raising The Bar By Moving Faster
Mobile apps have become the touchpoint of choice for millions of Canadians to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers...
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