Search Results

• Webinar Top Systemic Risks Of 2021

  Wednesday, March 24, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Renee Murphy, Alla Valente, Salvatore Schiano

  They originate as systemic risk events before becoming your current nightmare scenario. These external events impact your firm and your customers but are completely out of your control. Most firms...

• Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

  Wednesday, March 10, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Jay McBain

  We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...

• Report The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

  The 15 Providers That Matter Most And How They Stack Up

  February 22, 2021 | Nick Barber

  In our 26-criterion evaluation of content management system (CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, Bloomreach, Contentful, Contentstack,...

• Report Use Forrester's CISO Strategic Canvas To Align Security With Business

  Strategic Plan: The S&R Practice Playbook

  February 10, 2021 | Jeff Pollard, Jinan Budge

  Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

• 

  Webinar The Three Megatrends For Customer Service In 2021

  February 10, 2021 | Kate Leggett

  This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...

• 

  Playbook The Governance, Risk, And Compliance Playbook For 2021

  Take On More Business Risk Using A World-Class GRC Program

  Governance, risk, and compliance (GRC) programs give organizations the confidence to take the business risks that drive innovation and competitive advantage. Yet too many organizations lack...

  Read more of the Executive Overview >

• Report Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  Forrester's Overview Of 16 Product Lifecycle Management Solution Providers

  February 2, 2021 | George Lawrie

  You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products and services, and enable the digital...

• Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You

  Landscape: The Social Marketing Playbook

  January 29, 2021 | Jessica Liu, Sarah Dawson

  The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...

• Report Master The SDLC For Modern Application Delivery

  Landscape: The Modern Application Delivery Playbook

  January 26, 2021 | Christopher Condo

  The software development lifecycle (SDLC) is a complex set of processes, people, and technologies. To truly master modern application delivery (MAD), application development and delivery (AD&D)...

• 

  Playbook The Infrastructure Transformation Playbook For 2021

  Master Automation And Software To Transform Your Infrastructure

  Customer-obsessed technology places the broader charter of service design on the infrastructure and operations (I&O) team. I&O leaders must own the design for the full system of interacting parts...

  Read more of the Executive Overview >

• Report Create An Omnichannel Advertising Strategy Centered On Customer Experience

  Executive Overview: The Omnichannel Advertising Playbook

  January 22, 2021 | Joanna O'Connell

  B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...

• 

  Webinar Wealth Management Predictions 2021

  Firms Embrace Digital To Thrive

  January 14, 2021 | Vijay Raghavan, David Hoffman

  We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...

• 

  Webinar Insurance Predictions 2021

  Insurers Find Opportunity Amid Chaos

  January 13, 2021 | Ellen Carney, Jeffery Williams

  We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...

• Report Research Overview: Emotion

  A Guide To Our Emotion-Related Research

  January 11, 2021 | Jim Nail, Sarah Dawson

  Emotion is the foundation of consumer decisions, but organizations often prioritize hard data over the challenge of understanding emotions. New scientific insights as well as new measuring tools...

• Report Agile Software Leadership Drives Customer-Obsessed Company Success

  Executive Overview: The Agile Software Leadership Playbook

  January 8, 2021 | Chris Gardner, Margo Visitacion

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

• Report Forrester Infographic: Understanding Today’s Chinese Investors

  January 7, 2021 | Meng Liu, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help these firms decide on new products and services or optimize customer engagement models....

• 

  Playbook The Zero Trust Security Playbook For 2021

  Defend Your Digital Business From Advanced Cyberattacks Using Forrester's Zero Trust Model

  In today's threat landscape, skilled, organized, well-funded cybercriminals are working to steal your data — the lifeblood of your digital business — in pursuit of economic, political, or military...

  Read more of the Executive Overview >

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• 

  Playbook The Data Security And Privacy Playbook For 2021

  Protect Your Intellectual Property And Customer Data From Theft And Abuse

  Data is the lifeblood of today's digital businesses. Sophisticated cybercriminals are determined to steal it, and employees can abuse it. IP theft erases competitive advantage, while privacy...

  Read more of the Executive Overview >
• 

  Playbook The Modern Technology Operations Playbook For 2021

  Deliver Better IT Assurance With Modern Technology Operations

  By adapting processes, technologies, organizational structures, and governance, infrastructure and operations (I&O) pros can harness modern technology operations (MTO) practices to better address...

  Read more of the Executive Overview >
• 

  Playbook The CRM Playbook For 2021

  Transform Customer Processes And Systems To Improve Experiences

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  Read more of the Executive Overview >
• 

  Playbook The Agile Software Leadership Playbook For 2021

  Agile Software Leadership Drives Customer-Obsessed Company Success

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

  Read more of the Executive Overview >
• 

  Playbook The B2B E-Commerce Playbook For 2021

  Make Your B2B Business A Digital Business

  Ever-evolving buyer demands are forcing B2B sellers to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. The B2B e-commerce playbook...

  Read more of the Executive Overview >

• Report Forrester Infographic: Understanding Today's Singaporean Investors

  December 29, 2020 | Tom Mouhsian, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Betting On Bots For Grocery E-Commerce

  What You Need To Know About Automated Microfulfillment Solutions For Grocery E-Commerce

  December 28, 2020 | Scott Compton

  Grocery store operations and digital execs are evaluating and investing in innovative, automated technology to scale to growing consumer demand for fast fulfillment options of online orders. In...