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Report European Leaders Must Focus On Five Priorities In 2021
Leaders Must Master Hybrid Customer And Employee Experiences As Europe Rolls Out The COVID-19 Vaccine
Against a backdrop of economic uncertainty, social unrest, and changing market dynamics, vaccines promise to move us into a future without COVID-19. But this won't happen overnight. European...
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Report Case Study: Nissan Transforms CX And EX Through Seven Customer Journeys
How Nissan Embraced A Journey-Centric Operating Model To Deliver Customer Value And Business Growth
December 10, 2020 | Joana de QuintanilhaSince 2018, Nissan has been on a path to transform its legacy systems and operating model to create a best-in-class integrated customer journey in order to grow its customer base, reduce costs, and...
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Report Forrester Predictions 2021: Accelerating Out Of The Crisis
October 28, 2020 | Sharyn Leaver2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...
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Report How Ending CX Bonuses Boosted CX Scores And Profitability For Volkswagen Group Australia
July 21, 2020 | Maxie Schmidt-SubramanianEven though paying employees for delivering good customer experience (CX) is a bad idea, many firms still do it. This report for CX professionals shows how Volkswagen Group Australia, a firm in an...
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Report Delight The Right Customers To Build A Successful Business
June 9, 2020 | TJ KeittBusinesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...
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Report The India Auto Manufacturers Customer Experience Index, 2019
How Indian Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
January 28, 2020 | Amit BhatiaHow well do leading auto manufacturing brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven auto brands that we analyzed as part of the...
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Report The US Mass-Market Auto Manufacturers Customer Experience Index, 2019
How US Mass-Market Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
How well do leading mass-market auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of the 15 mass-market auto brands that were...
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Report The US Luxury Auto Manufacturers Customer Experience Index, 2019
How US Luxury Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
How well do leading luxury auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of nine luxury auto brands that were analyzed as...
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Report How Customer Experience Drives Business Growth, 2019
December 13, 2019 | Maxie Schmidt-Subramanian, Laura Garvin TrammMany customer experience (CX) pros find it hard to prove the business impact of improving CX. So Forrester built industry-specific models that show how CX improvements drive growth by increasing...
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Report The Journey Measurement Framework Applied In B2C And B2B
A Journey Measurement Series Report
To build a journey measurement framework, customer experience (CX) pros must define in-journey signals and end-of-journey success metrics. This report provides two illustrations of these — for a...
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Report Net Promoter Benchmarks, 2019 (US)
Net Promoter Scores Of 260 Organizations Across 16 Industries
November 7, 2019 | Maxie Schmidt-SubramanianAlmost half of firms recently surveyed by Forrester use Net Promoter Score (NPS) as a key performance indicator (KPI) for the success of their customer experience (CX) efforts. In this report, we...
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Report Forrester Infographic: Manufacturing (Good) CX In Asia Pacific
September 5, 2019 | Amit BhatiaReferences to manufacturing instantly conjure up images of the factory floor or tall chimneys billowing smoke; recall is usually related to how goods get made. But the manufacturing industry is...
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Report The Canada Customer Experience Index, 2019
How Brands Build Loyalty With The Quality Of Their Experience
July 15, 2019 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all 161 brands across 14 industries in the Canada Customer Experience...
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Report The US Customer Experience Index, 2019
How Brands Build Loyalty With The Quality Of Their Experience
June 11, 2019 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all 260 brands across 16 industries in the US Customer Experience...
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