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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Chart Your Course To Marketing Measurement Maturity

    Roadmap: The Marketing Measurement And Insights Playbook
    December 1, 2020 | Tina Moffett, David Novitzky

    Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...

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