Skip to main content
1 result in Reports
 
Sort by:
Refine
  • B2C Marketing
  • Analyst Relations
  • Tina Moffett
  • Online Maturity Assessment

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    November 17, 2020 | Tina Moffett, David Novitzky

    In order to measure the impact of marketing and media campaigns on key business metrics, B2C marketers must build a new approach to marketing performance measurement that includes data and...

Content Type

Apply