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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy
Reference Models Provide A Common Language To Help Optimize Martech Investments
Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...
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Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning
Assessment: The Enterprise Marketing Technology Playbook
Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...
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