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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Get Your Data Deprecation Plan Together
Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches
Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data...
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Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020
Tools and Technology: The Omnichannel Advertising Playbook
Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...
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Report Blockchain: What Marketers Need To Know
Distributed Ledger Tech (DLT) Will Pave A Path To Transparency, Slowly
B2C marketers recently realized that they have little understanding of their digital advertising supply chain — how it works and where their money is going. And when they pushed for greater...
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Report Now Tech: Omnichannel Media Management, Q2 2019
Forrester's Overview Of 24 Omnichannel Media Management Providers
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...