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  • Report Q&A: The Marketer's Guide To SMS

    So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know
    March 3, 2021 | Stephanie Liu

    SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

  • Report When And How To Modernize Core Applications Using Low-Code Platforms

    Enterprises Are Extending The Value Of Low-Code Development
    June 10, 2020 | John Bratincevic, John Rymer

    Application development and delivery (AD&D) pros using low-code development platforms are starting to tackle large, complex mission-critical (core) applications. As they do, they're learning...

  • Report Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers
    May 21, 2020 | Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

  • Report Five Lessons From The Forrester Wave™: UCaaS Providers, Q3 2019

    Unified-Communications-As-A-Service Is About The Entire Solution And Not Just A Cloud-Based Service
    January 24, 2020 | Art Schoeller

    Earlier this year, Forrester evaluated nine unified-communications-as-a-service (UCaaS) vendors and identified five key lessons learned that application development and delivery (AD&D)...

  • Report Microsoft Is About To Shake Up Low-Code Platforms

    Determine Power Apps' Place In Your App Dev Strategy Now
    December 3, 2019 | Rob Koplowitz, John Rymer

    The low-code development market is red hot as enterprises seek new ways to build more software more quickly. About 100 vendors are jockeying for dominance, but a new sheriff just came to town....

  • Report Best Practices: Airline Mobile App User Experience

    Engage Customers With Seamless Mobile App Experiences
    July 12, 2019 | Tom Mouhsian, Diane Deng

    Mobile touchpoints are now at the heart of the airline customer journey. As digital experiences continue to reshape the way people plan and manage their travel, airlines must optimize their mobile...

  • Report Indian Banks: Are You Still Making These Mobile UX Mistakes In 2019?

    Best Practices In Mobile User Experience From India And Beyond
    July 9, 2019 | Amit Bhatia

    Forrester recently concluded its Forrester Wave evaluation of mobile banking apps in India, which assessed the functionality and user experience (UX) of the mobile apps of seven large Indian banks....