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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Make Social Media Bigger Than Marketing

    Executive Overview: The Social Marketing Playbook
    November 25, 2020 | Jessica Liu

    B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...

  • Report Customer-Obsessed Marketing Demands Unified Measurement

    January 16, 2020 | Tina Moffett, Jim Nail

    Today's increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing...

  • Report Forrester Infographic: RTIM Empowers Marketing’s CX Ambitions

    Invest In Real-Time Interaction Management (RTIM) To Accelerate Marketing And CX Alignment
    September 11, 2019 | Rusty Warner

    Today's empowered customers expect consistent, relevant experiences in their moments of need. Real-time interaction management (RTIM) provides the critical marketing technology (martech)...

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