Skip to main content
7 results in Reports
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • B2C Marketing
  • Customer Experience
  • Mobile Apps
  • Apple

Search Results

  • Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • Report The Rise Of Intelligent Agents

    How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship
    September 12, 2016 | Jennifer Wise

    Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

  • Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet
    February 2, 2015 | Vikram Sehgal

    US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the...

  • Report Predictions 2015: Most Brands Will Underinvest In Mobile

    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel
    November 11, 2014 | Thomas Husson, Julie Ask

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view...

  • Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet
    October 8, 2014 | Michael O'Grady

    In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

  • Report Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve
    July 7, 2014 | Thomas Husson

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

  • Report Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services
    January 23, 2013 | Tony Costa

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

Content Type

Apply

Filters

Primary Role

Region