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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Intelligent Agents Can't Answer Commercial Voice Searches

    Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests
    April 24, 2019 | Collin Colburn, Arleen Chien

    The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...

  • Report Patrón Extends Brand Value Through Innovation With Intelligent Agents

    A Market Leader Agilely Adapts To Consumer Trends Using Amazon's Voice-Controlled Alexa
    November 9, 2016 | Jennifer Wise

    To maintain market leadership, consumer brand heavyweight Patrón is positioning innovation as a key brand tenet to keep pace with its hyper-connected consumers. Part of the strategy? An Amazon...

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