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  • Return On Investment (ROI)
  • Fatemeh Khatibloo

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook
    November 30, 2020 | Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...

  • Report New Tech: Decentralized Digital Identity (DDID), Q1 2020

    Forrester's Landscape Overview Of 21 Providers
    January 2, 2020 | Andras Cser, Fatemeh Khatibloo

    Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...

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