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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Supercharge Your Journey Mapping

    Combine Divergent And Convergent Approaches For Great CX
    October 2, 2018 | Joana de Quintanilha

    Some companies are improving customer experience (CX) by combining journey mapping with adjacent methodologies like design thinking and Agile development and with complementary artefacts like...

  • Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018

    The Eight Providers That Matter Most And How They Stack Up
    June 20, 2018 | James McCormick, Emily Miller

    In our 24-criterion evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle,...

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