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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report European Tech Market Outlook By Country For 2020 To 2021

    Modest Recoveries In 2021 After 2020 Pandemic Recessions

    The COVID-19 pandemic has damaged European economies and tech markets, as it has elsewhere in the world. European countries did bring infection and death rates down during the summer, and their...

  • Report China Tech Market Outlook, 2021 To 2022

    China Is Building Technology Engines To Accelerate Out Of The Crisis In 2021
    January 14, 2021 | Charlie Dai

    The Chinese government has revised its national strategy in the face of the global pandemic and economic crisis. To accelerate this process, more organizations will implement future-fit...

  • Report The AI Software Market Will Grow To $37 Billion Globally By 2025

    That's Big, But It's Smaller Than Investors Think As AI Gets Absorbed Into All Software Products
    December 10, 2020 | Andrew Bartels, Mike Gualtieri

    The velocity of demand for artificial intelligence (AI) technology, tools, platforms, and applications draws parallels to the demand for cloud. And, indeed, the market for AI maker platforms, AI...

  • Report US Tech Market Outlook For 2021: After The Election

    How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
    December 3, 2020 | Andrew Bartels

    The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

  • Report Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession

    A Best Case Of A 5% To 7% Drop In Tech Spending In 2020 And An Alternative With Declines Of 8% To 9% In 2020 And No Growth In 2021
    July 22, 2020 | Andrew Bartels, Dan Bieler, Jennifer Belissent, PhD

    Europe's major economies of France, Germany, and the UK had been struggling coming into 2020, though with some signs of improvement. The COVID-19 virus and public health policies to contain its...

  • Report Canadian Tech Budget Outlooks In A COVID-19 Recession

    A Best-Case Scenario Of A 6.7% Drop In Tech Spending In 2020 And An Alternate Scenario Of An 11.3% Decline With Weak 2021 Growth

    Canada's economy had been slowing in late 2019, putting downward pressure on its tech market coming into 2020. The COVID-19 virus and Canada's containment efforts have pushed Canada into a...

  • Report Australia Tech Market Outlook, 2020 To 2021

    The COVID-19 Recession Will Wipe Out Already Slowing Growth
    June 22, 2020 | Sam Higgins, Andrew Bartels

    In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but...

  • Report Your Automation Psychology And Roadmap Just Shifted Gears

    Ease The Pain With A Skills-Based Future-Of-Work Plan
    May 29, 2020 | Craig Le Clair

    Forrester's "The Forrester Tech Tide™: Intelligent Automation, Q1 2020" highlights 19 intelligent automation (IA) technologies and advises on investment priorities. But because of COVID-19, the...

  • Report India Tech Market Outlook, 2020 To 2021

    COVID-19 Has All But Killed India's Tech Spending Growth
    May 28, 2020 | Ashutosh Sharma

    India's economy was poised for a great recovery in 2020, with clear signs of growth in January and February. The banking sector's woes were coming to an end, consumer spending was up, and...

  • Report Where To Adjust Tech Budgets In The Pandemic Recession

    Our Checklist For Where Companies With Different Degrees Of Stress Should Look For Tech Savings And Investment Opportunities
    May 19, 2020 | Andrew Bartels, Bobby Cameron

    Businesses around the world are facing the worst economic downturn since the Great Depression of the 1930s. CIOs and their business partners will be expected to make bigger cuts to tech budgets...

  • Report Build An Adaptive Enterprise To Survive Uncertainty

    Lessons Learned From The Impact Of The Coronavirus On China's Tech Market
    March 17, 2020 | Charlie Dai, Guannan Lu

    The massive efforts that China is undertaking to contain the spread of the COVID-19 coronavirus are having significant consequences on China's economy and organizations. Digital technologies are...

  • Report Forrester's Guide To Vendor Localization Strategy In China

    A Local Vendor Checklist For Doing Business In China In The Face Of The Trade War
    February 21, 2020 | Charlie Dai, Danny Mu

    The ongoing trade war between the US and China and the slowdown of the latter's economy are challenging the adoption of foreign products and services for both Chinese firms — especially government...

  • Report Top 10 Facts About Managed Public Cloud Services

    Hundreds Of MSPs Complement The Hyperscaler Platforms
    February 6, 2020 | Bill Martorelli

    Despite cloud's popularity, common misunderstandings plague the cloud market. To accelerate cloud journeys and fill the skill gaps, a crowded market of managed services providers (MSPs) has stepped...

  • Report China Tech Market Outlook, 2020 To 2021

    2020 Will Be A Year Of Adaptation For China's Decision Makers
    January 14, 2020 | Charlie Dai

    Technology spending in China will reach US$174 billion in 2020 as the Chinese government and enterprises leverage digital technologies to further drive transformation and improve adaptability in a...

  • Report Predictions 2020: Automation

    Utilize Strike Teams To Fend Off The Automation Paradox

    Automation — a diverse set of technologies ranging from robotic process automation (RPA) to continuous delivery (CD) to hybrid cloud management and beyond — is a key investment for CIOs and their...

  • Report European Tech Market Outlook By Country For 2019 To 2020

    The UK And Italy Will Weaken In 2020, While Sweden Will Remain Strong
    October 9, 2019 | Andrew Bartels

    In a related report, we provide our overview of the outlook and key trends in the European tech market as a whole. But many European CIOs operate within specific national tech markets, not just at...

  • Report European Tech Market Outlook For 2019 To 2020

    Continued Weak Economic Growth Holds Back The Value Of Technology
    October 9, 2019 | Andrew Bartels

    European CIOs should expect more challenging economic conditions in 2019 and especially in 2020, which will constrain tech budget growth. CIOs in the UK and Italy should brace for tech budget cuts:...

  • Report The RPA Services Market Will Grow To Reach $12 Billion By 2023

    Despite Growth, Scale Remains Elusive For Enterprises
    July 10, 2019 | Leslie Joseph, Craig Le Clair

    Forrester surveyed the top robotic process automation (RPA) service providers and collected data on their customers, geographic focus, revenue, and the scale of implementations. We used this data...