Search Results

• Report Gauge Your Digital Business Maturity

  The Assessment Report In The Digital Business Playbook

  February 19, 2021 | Ted Schadler, Pascal Matzke, Martin Gill

  Digital business transformation is a journey, not a destination. This report guides digital business leaders through Forrester's digital business maturity assessment so you can gauge where your...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Build The Business Case For Your Digital Investments

  The Business Case Report In The Digital Business Playbook

  January 27, 2021 | Dan Bieler

  You can only improve what you can measure. Businesses must be able to calculate the return on digital investments to justify them. But calculating a precise ROI for digital transformation at the...

• Report To Win And Retain Consumers During The Pandemic, Start With Empathy

  Demonstrate Empathy By Designing For Unique Customer Risk Profiles

  December 17, 2020 | Anjali Lai, Martin Gill

  Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...

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  Webinar How To Build New Digital Products

  October 20, 2020 | Nigel Fenwick, Jeff Lash

  For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from...

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  Webinar Drive Revenue With New Digital Products

  Using The Forrester Wave™

  July 15, 2020 | Nigel Fenwick

  "The Forrester Wave™: Digital Product Development Services, Q2 2020" highlights the services firms working with clients to bring new digital products to market. In this webinar, Nigel Fenwick...

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  Webinar Use Adaptive Intelligence To Power Next-Generation Customer Insights

  June 30, 2020 | James Staten, Fatemeh Khatibloo

  Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption,...

• Report The UK In The Pandemic: How Consumers And Businesses Are Changing

  As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind

  June 17, 2020 | Michelle Beeson

  Our new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the...

• Report How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

  Anticipate The New Normal And Embrace Transformations On Steroids

  May 11, 2020 | Thomas Husson

  Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse...

• Report Differentiate Your Business With Digital

  The Executive Overview Of The Digital Business Playbook

  February 12, 2020 | Martin Gill

  To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while...

• Report Computer Vision Makes Contextual Marketing More Powerful

  CMOs Should Prepare For The New Marketing Opportunities That AI Vision Technologies Create

  February 4, 2020 | Thomas Husson

  AI-powered computer vision provides access to a visually rich array of customer insights, creates new customer experiences, and drives emotional engagement. This report helps CMOs understand and...

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  Webinar Predictions 2020: Insurance

  February 4, 2020 | Ellen Carney, Jeffery Williams

  A potential recession, lackluster customer experience results, and threats from big tech are on insurance executives' minds. This webinar outlines Forrester’s key industry predictions that...

• Report The Employee Experience Bill Of Rights In The Era Of AI And Automation

  Guaranteeing Rights For Employees Ensures Relative Calm For Companies

  December 5, 2019 | J. P. Gownder, Samuel Stern

  The threat of automation and the consequent uncertainty of their long-term relevance have employees on edge. Rightfully so, as most companies haven't taken the necessary steps to reassure their...

• Report Fix Your Culture Gaps To Speed Up Digital Transformation

  Beginner Level: Culture Practices For Digital Business

  November 25, 2019 | Alyson Clarke

  Culture is one of the biggest barriers to digital transformation. Many firms put it in the "too hard" basket, focusing on all the other aspects of digital transformation until they can't ignore it...

• Report Four Steps To Establish An Innovative Marketing Function

  The Strategy Report In The Marketing Innovation Playbook

  October 28, 2019 | Keith Johnston

  True marketing innovation focuses on evolving from staid, traditional marketing approaches to a new worldview that prioritizes solving customer problems over promoting product. To do this, you must...

• Report Accelerate Your Culture Practices For Digital Transformation

  Intermediate Level: Culture Practices For Digital Business

  October 22, 2019 | Michelle Beeson, Jacob Morgan, Alyson Clarke

  Strong digital culture underpins successful digital transformations. Once the foundations are in place, digital leaders must accelerate change and entrench digital skills, processes, and technology...

• Report Apply Cultural Patterns From Leading Digital Innovators

  Advanced Level: Culture Practices For Digital Business

  October 4, 2019 | Jacob Morgan, Alyson Clarke, Michelle Beeson

  Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are...

• Report Marketing's Business Imperative: Prioritize Innovation

  Introducing Forrester's Marketing Innovation Scorecard

  July 30, 2019 | Thomas Husson

  Tech-led innovation is the future of business and the brand experience. Yet despite a plethora of new technologies at marketers' fingertips and an ever-growing array of platforms, marketing...

• Report The Rise Of The Agile Employee: Develop And Evolve Agile Skills

  Advanced Level: Talent Practices For Digital Business

  July 23, 2019 | Alyson Clarke, Mike Chirokas

  Advanced digital businesses are evolving their business models and embracing new tech. And digital business leaders know that in the future of work, the skills and talent they need to execute on...

• Report Kick-Start Your Digital Business Strategy

  Beginner Level: Strategy Practices For Digital Business

  June 25, 2019 | Jacob Morgan, Oliwia Berdak

  The digital business landscape is in constant flux: As a digital business leader, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part...

• Report Five Steps To Evolve Your Digital Business Strategy

  Intermediate Level: Strategy Practices For Digital Business

  June 25, 2019 | Oliwia Berdak, Jacob Morgan

  Traditional strategic planning processes, like annual budgeting cycles, are not fit for purpose. Static strategic planning documents become dated as soon as they leave your desk, while fixed ROI...

• Report Best-In-Class Digital Leaders Embrace These Four Guidelines

  Advanced Level: Strategy Practices For Digital Business

  June 25, 2019 | Sucharita Kodali

  Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, have extensive customer listening programs,...

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  Playbook The Digital Business Playbook

  Differentiate Your Business With Digital

  To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it’s your job to shape how. You must enhance your digital customer experience while...

• Report Reimagine Mobile To Activate The Total Brand Experience

  A New Mobile Mindset Is Key To Turning Marketing Into A Growth Engine

  May 9, 2019 | Thomas Husson

  From foldable screens to 5G experiences, extended reality, AI, and conversational interfaces, MWC19 Barcelona demonstrated that mobile is still central to marketing innovation. However, most brands...

• Report Build An Adaptable Organization Structure To Accelerate Digital Business

  Intermediate Level: Structure Practices For Digital Business

  April 5, 2019 | Jacob Morgan

  Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...