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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Adaptive Intelligence Requires A New Treatment Of Data
July 30, 2020
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Three Steps To Adaptive Intelligence
July 30, 2020
Search Results
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Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships
Outside-In Customer Insights Future-Proof Your Marketing Strategy
CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...
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Report The ROI Of EX
Where EX Is Quantifiable And Not Just An Add-On
EX is becoming ever more important due to an increasingly educated workforce, incredibly low unemployment rates, pervasive AI/automation, and workplaces beset by multiple transformation...
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Report Four Main Players Star In The Future Of Work
The Multiplying Force Of Automation Can Make Them All Winners
Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of...
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Report Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)
ForecastView Document
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to...
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