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The Data Management Playbook For 2021
Your Business Is Only As Fast As Your Data
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
Charts & Figures
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Four Milestones Of Delivering Customer-First Marketing
January 12, 2021
Search Results
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Report Prioritize The Tech That Paves The Path To People-First Marketing
Tools And Technology: Experience-Led Marketing Playbook
January 12, 2021 | Stephanie LiuCMOs and marketers are increasingly aware of their potential impact on the customer experience (CX). Nearly half of global marketing decision-makers say it's a high or critical priority. CMOs and...
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Report Research Round-Up: Data For Marketing
Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than...