Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Search Results
-
Report Prioritize The Tech That Paves The Path To People-First Marketing
Tools And Technology: Experience-Led Marketing Playbook
January 12, 2021 | Stephanie LiuCMOs and marketers are increasingly aware of their potential impact on the customer experience (CX). Nearly half of global marketing decision-makers say it's a high or critical priority. CMOs and...
-
Report Research Round-Up: Data For Marketing
Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than...