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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Marketers Versus Customers: Opposing Forces Erupt
Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith
January 20, 2021 | Melissa ParrishMarketers set out to be customer-focused with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs...