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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Digital CX And Design Trends, 2021

    Digital customer experience (CX), while still far from great, has leapt forward in key areas. A powerful blend of forces is shaping it and transforming the work of the design professionals...

  • Report The Tools That Matter: Demystifying Emerging Technologies

    A modern technology strategy must have the customer at its core. However, the proliferation of new technologies can make it challenging to zero in on the tools that will enable customer obsession....

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Digital CX And Design Trends, 2020

    May 20, 2020 | Andrew Hogan, Gina Bhawalkar, Jennifer Wise

    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...