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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Benchmark Customer Journeys To Drive Emotional Engagement

    Segment And Design Your Journeys To Strike An Optimal Ratio Of Positive To Negative Emotions To Shape Memorable Experiences
    February 16, 2021 | Joana de Quintanilha

    To know what good customer journeys look like — and to benchmark them — we need to understand how to design for emotion. This requires a shift in how we think about emotion and journeys. First, we...

  • Report The France Banking Customer Experience Index, 2020

    How French Banks Earn Loyalty With The Quality Of Their Experience
    February 9, 2021 | Oliwia Berdak, Luis Deya

    How well do leading French banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in France that were analyzed as...

  • Report The UK Banking Customer Experience Index, 2020

    How UK Banking Brands Earn Loyalty With The Quality Of Their Experience
    February 3, 2021 | Oliwia Berdak, Luis Deya

    How well do leading UK banking brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of eight banking brands in the UK that were...

  • Report The Italy Banking Customer Experience Index, 2020

    How Italian Banks Earn Loyalty With The Quality Of Their Experience
    February 3, 2021 | Oliwia Berdak, Luis Deya

    How well do leading Italian banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in Italy that were analyzed as...

  • Report The Canada Banking Customer Experience Index, 2020

    How Canadian Banking Brands Earn Loyalty With The Quality Of Their Experience
    January 28, 2021 | Alyson Clarke

    How well do leading banking brands earn loyalty with the quality of their customer experience (CX)? In 2020, we reveal the complete rankings of 12 banking brands that were analyzed as part of the...

  • Report Singapore Banking Customers Prefer Hybrid Experiences

    Delight Customers With The Best Of Both Worlds: Digital And Physical
    December 18, 2020 | Tom Mouhsian

    Our annual CX Index and financial services studies offer fresh perspectives on what customers like, trust and prefer. In this report, we focus on customer experiences that take place in both...

  • Webinar Customer Experience Predictions 2021: Trust And Zero UI

    December 9, 2020 | David Truog, Tristan Back

    Customer experiences (CX) and the work of the people who create them evolve continually, but the pandemic has been changing CX faster than ever — and those changes will accelerate in 2021....

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Customer Engagement During A Pandemic: Best Practices Illustrated

    Use Our Customer Engagement Checklist To Vet Your Campaign
    July 21, 2020 | Amit Bhatia

    Plummeting sales in the wake of COVID-19 has made relentless customer engagement the new black. As brands flood customers with pandemic-related messages, their quality and relevance can quickly...

  • Webinar The US Customer Experience Index, 2020: CX Differentiation Is The Key To Long-Term Success

    June 23, 2020 | Michelle Yaiser, TJ Keitt

    During this webinar, we review the latest results from Forrester's US Customer Experience Index. We explain how the pandemic had little impact on this year's results, discuss trends in CX quality...

  • Report The US Customer Experience Index, 2020

    How Brands Build Loyalty With The Quality Of Their Experience
    June 15, 2020 | TJ Keitt

    As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...

  • Report Delight The Right Customers To Build A Successful Business

    June 9, 2020 | TJ Keitt

    Businesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...

  • Report Expectations And Experiences: The Impact Of Your Customers' Expectations On CX Quality

    May 26, 2020 | Joana de Quintanilha, Victoria McRitchie

    Achieving excellent customer experience (CX) requires exceeding expectations — Forrester's Customer Experience Index (CX Index™) data proves it — but most brands are merely meeting expectations or...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Webinar How To Get Digital CX Right Amid The Pandemic

    April 22, 2020 | Rick Parrish

    Now that your customers are stuck at home because of the COVID-19 pandemic, they’re engaging with you more digitally. They’re also in a more fragile emotional state. That’s why...

  • Report Customer Experience Trends In China, 2020

    How COVID-19 Affects Customer Expectations In China
    April 21, 2020 | Meng Liu

    Chinese enterprises in general and digital businesses in particular have been innovating and raising the bar for customer experience (CX) both within and beyond the country, including during the...

  • Report Video: How To Find Your Value-For-Customer Sweet Spot

    Use This Exercise To Find The Differentiating Blend Of Value Dimensions That Matches Your Target Customers' Needs

    Even if you think about "value for customer" the right way, you must still find the sweet spot in which you uniquely help your most important target customers create value. To help you do that,...

  • Report The India Auto Manufacturers Customer Experience Index, 2019

    How Indian Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
    January 28, 2020 | Amit Bhatia

    How well do leading auto manufacturing brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven auto brands that we analyzed as part of the...

  • Report The France Retail Customer Experience Index, 2019

    How French Retail Brands Earn Loyalty With The Quality Of Their Experience

    How well do leading retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 retail brands that were analyzed as part of the...

  • Report The Canada Digital Retailers Customer Experience Index, 2019

    How Canadian Digital Retail Brands Earn Loyalty With The Quality Of Their Experience
    January 21, 2020 | Harley Manning, Sam Karpinski

    How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 11 digital retail brands that were analyzed...

  • Report The US Mass-Market Auto Manufacturers Customer Experience Index, 2019

    How US Mass-Market Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
    December 20, 2019 | Michelle Yaiser, Rick Parrish

    How well do leading mass-market auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of the 15 mass-market auto brands that were...

  • Report The US Luxury Auto Manufacturers Customer Experience Index, 2019

    How US Luxury Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
    December 19, 2019 | Michelle Yaiser, Rick Parrish

    How well do leading luxury auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of nine luxury auto brands that were analyzed as...

  • Report Humanize Feedback To Drive VoC Engagement And Action

    How Embracing Other Forms Of Feedback Solves Challenges And Innovates Your VoC Program
    December 3, 2019 | Faith Adams

    Companies continue to invest in VoC technologies but don't make the most of these investments by adopting capabilities that improve and innovate their VoC programs. These programs struggle with...

  • Report The Australia Customer Experience Index, 2019

    How Brands Build Loyalty With The Quality Of Their Experience
    November 19, 2019 | Riccardo Pasto

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 31 brands across three industries and the federal...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana de Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

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