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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Forum Summit Asia Pacific
The must-attend event for B2B & B2C marketing and CX leaders
The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
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Report The US Customer Experience Index, 2020
How Brands Build Loyalty With The Quality Of Their Experience
June 15, 2020 | TJ KeittAs brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...
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Report Delight The Right Customers To Build A Successful Business
June 9, 2020 | TJ KeittBusinesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...
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Forum CX Sydney
The Time Is Now: Lead With Experience
CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
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Forum CX Europe 2019
Change The Game: Leading Radical CX Innovation
November 14, 2019 | Joana de QuintanilhaFirst, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...
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Report The US Health Insurers Customer Experience Index, 2019
How US Health Insurers Earn Loyalty With The Quality Of Their Experience
September 17, 2019 | Faith AdamsHow well do leading health insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 17 health insurance brands that were...
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Report The US Customer Experience Index, 2019
How Brands Build Loyalty With The Quality Of Their Experience
June 11, 2019 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all 260 brands across 16 industries in the US Customer Experience...
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