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  • Webinar The State Of Consumers And Technology, 2016

    September 12, 2016 | Gina Fleming

    US consumers are constantly connected, their reliance on and comfort with technology keeps increasing, and they expect companies to deliver meaningful experiences through technology. Join us in...

  • Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps
    May 13, 2016 | Nicole Dvorak

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

  • Report Brief: Track Your Brand Health With Social Data

    August 28, 2015 | Allison Smith

    Social listening and brand health tracking have both been valuable enterprise marketing tools for years, but now is the time for the two to come together. Surveys lend structure and allow for...

  • Report You Are Missing Social Content

    Find Out If You Need Visual Analytics Now — Or Later
    June 9, 2015 | Allison Smith

    Adding technology to the already crowded social tools landscape that most organizations nurture is a big decision. But for some brands and industries, the increasingly visual nature of the social...

  • Report Implement Effective Social Listening Capabilities In China

    Multinational Enterprises Should Revamp Their Social Listening Practices For China
    April 17, 2015 | Gene Cao, Allison Smith

    Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteristics,...

  • Report Brief: Be A Social Data Extrovert

    The Best Social Listening Initiatives Go Beyond Social Networks
    March 10, 2015 | Allison Smith

    Customer insights (CI) professionals have looked at social data to answer their customer questions for about 10 years, but at most organizations, social insights continue to live exclusively in...

  • Report Brief: Apply Social Listening To The Entire Organization

    Brands In China Need An Ongoing And Engaged Exchange With Consumers On Social Platforms
    January 12, 2015 | Gene Cao

    Chinese marketers are becoming more familiar with social media monitoring, which is the first level of the social listening maturity curve. With organizations devoting more marketing budget to...

  • Report Listening Platforms Won't Become A Major Marketing Technology In 2015

    Social Intelligence Technologies Won't Solve All Your Problems
    January 9, 2015 | Allison Smith

    Social listening platforms — software platforms that capture, manage, and enable analysis of social data — are essential tools for social marketers and customer insights (CI) pros alike, but at...

  • Report Case Study: Spring Airlines Benefits From Social Intelligence

    Lessons Learned About Using Social Intelligence To Support Business Functions
    September 19, 2014 | Gene Cao

    Adoption of social intelligence and social listening is booming in China. As a pioneer of social listening in China's aviation industry, Spring Airlines successfully leveraged social intelligence...

  • Report Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away
    July 2, 2014 | Fatemeh Khatibloo, Nate Elliott

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

  • Webinar Findings And Lessons From The Forrester Wave™: Enterprise Listening Platforms, Q1 2014

    April 15, 2014 | Allison Smith

    This webinar explores the findings of The Forrester Wave™: Enterprise Listening Platforms, Q1 2014, published in January 2014. The results reflect an ever-changing vendor landscape; the 2014...

  • Webinar State Of Consumers And Technology, US 2013

    Consumer Technographics®
    February 20, 2014 | Gina Fleming

    For more than 15 years, Forrester has been surveying consumers in North America to anticipate their state of technology adoption, usage, and attitudes, and we've published an overview of these...

  • Webinar The Facebook Factor For US Online Youth: What You Need To Know About Social Media Youth Marketing

    Consumer Technographics®
    December 19, 2013 | Gina Fleming

    Social media is ingrained in the lives of US consumers, and we've found this to also be true for US youth. Young consumers ages 12 to 17 in the US use social media to connect not only with their...

  • Report A Qualitative Look At Pinterest Usage In The US And UK

    A Technographics® Report: How US And UK Consumers' Usage And Perception Of Pinterest Differ
    October 4, 2013 | Lindsey Colella

    Adoption of Pinterest is showing continuous growth, particularly in the US, and companies need to understand why consumers spend time on it. This will help brands develop a successful strategy for...

  • Survey North American Technographics® Online Benchmark Survey (Part 1), 2013

    April 17, 2013

    Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

  • Report A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

    Technographics® UK Mobile Behavioral Tracking Study, Q4 2011
    June 22, 2012 | Roxana Strohmenger

    Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones....

  • Webinar The Facebook Factor

    June 7, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the impact of being a Facebook fan on brands. The model gives...

  • Report The State Of Social Intelligence, 2012

    May 21, 2012 | Allison Smith

    Forrester recently polled 108 listening platform customers to learn about the evolution in companies' social intelligence practices. We reviewed their vendor partnerships, the ways they use...

  • Report The Keys To A Social Intelligence Command Center

    May 17, 2012 | Zach Hofer-Shall

    If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your crisis...

  • Report The Forrester Wave™: Enterprise Listening Platforms, Q2 2012

    How Nine Vendors Stack Up In A Constantly Changing Market
    April 24, 2012 | Zach Hofer-Shall

    In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and...

  • Report The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions
    April 9, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

  • Report How To Get Started With Social Intelligence In A Regulated World

    Apply Customer Intelligence Best Practices To Safely Test Social Data
    February 9, 2012 | Zach Hofer-Shall

    Although more and more businesses are adopting social intelligence strategies, regulated companies — such as those in the insurance, finance, pharmaceutical, and healthcare space — remain cautious...

  • Report How Personal Identity Management Will Change Social Marketing Relationships

    Marketers Must Exchange Value For Customers' Social Data
    November 1, 2011 | Zach Hofer-Shall

    Through social interactions on channels such as Facebook, Twitter, and blogs, consumers are creating a massive amount of data. Customer Intelligence (CI) professionals want this data and are now...

  • Report Are You Ready For Social Market Research?

    Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening
    September 22, 2011 | Roxana Strohmenger

    Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...

  • Report Case Study: Gatorade's "Mission Control" Quenches Thirst For Real-Time Social Interaction

    July 26, 2011 | Zach Hofer-Shall

    Gatorade is an ideal brand for a social intelligence command center: It has popular products and a vast number of customers. Online discussion presents both opportunity and risk for a brand like...

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