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• Report Optimize Customer Experience With A Digital Intelligence Business Case

  Business Case: The Digital Intelligence Playbook

  January 3, 2020 | Cinny Little, James McCormick

  Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

• Report Make Customer Lifetime Value Your Polaris For Long-Term Growth

  This Customer-Obsessed Metric Brightens The Path To Profitability

  September 26, 2019 | Brandon Purcell, Allison Snow

  Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

• Report How To Calculate Customer Lifetime Value For Your Business

  Choose Your Own CLV Adventure From Four Different Approaches

  September 26, 2019 | Brandon Purcell, Allison Snow

  Customer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...