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• Report The Forrester Digital Experience Review™: US Investing Websites, Q4 2020

  Fidelity Leads With A Breadth Of Functionality, While TD Ameritrade Delivers A Strong User Experience

  December 29, 2020 | Vijay Raghavan, David Truog

  Investment firms' websites have become hubs for their clients' investing activities and financial planning decisions. To gauge the ease and effectiveness of the experiences these websites offer, we...

• Report The Forrester Investing Wave™: US Websites, Q4 2019

  Firms Must Optimize Their Site's Functionality And Experience Design To Help Investors Access Information

  December 12, 2019 | Vijay Raghavan, Jennifer Wise

  The website is the dominant digital touchpoint for US investors, so digital leaders at investment firms must elevate their web experiences to win, serve, and retain their customers. To see how...

• Report Attract And Retain Self-Directed Investors With Robust Trading Platforms

  Segmenting US Investors: Help Self-Directed Investors Conduct Research And Trade With Advanced Digital Tools

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Win Over Delegators With Reliable Financial Advice

  Segmenting US Investors: Reassure Delegators And Enable Their Advisors With Advanced Digital Technologies

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Win Over Validators With Investment Advice And Self-Service

  Segmenting US Investors: Give Validators Research Tools And Advice To Ensure Their Success

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Understanding Today's US Investors

  Use This Updated Investor Segmentation To Guide Your Digital Business Strategy

  August 6, 2019 | Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Win Over Disengaged Investors With Affordable Retirement Plans

  Segmenting US Investors: Reduce Disengaged Investors' Need To Make Decisions And Offer Affordable Financial Advice

  August 6, 2019 | Vijay Raghavan, August du Pont

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....