Search Results

• Report Research Overview: Tech Titans In Healthcare, Banking, And Retail

  A Guide To Forrester's Research On The Tech Titans

  February 23, 2021 | Alyson Clarke, Arielle Trzcinski

  The "tech titans" — Amazon, Apple, Facebook, and Google — are expanding into the healthcare, banking, and retail sectors. They will look to further reorient customer expectations as they take on...

• Report The Top Trends For Health Insurers In 2020

  CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant

  March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

  Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

• Report The Top Trends For Healthcare Providers In 2020

  AI And APIs Usher In An Era Of On-Demand Personalized Care

  March 19, 2020 | Jeff Becker, Arielle Trzcinski, Annalise Clayton

  2020 stands poised to bring a monumental shift in data liquidity to the healthcare provider market as regulatory forces, API frameworks, and public cloud vendors bring innovative data services to...

• Report The Forrester Tech Tide™: Digital Patient Engagement, Q1 2020

  Twenty Technologies That Underpin Digital Patient Engagement

  March 11, 2020 | Arielle Trzcinski, Annalise Clayton

  Digital patient engagement is imperative to firms' ability to win, serve, and retain their customers. In efforts to improve this, healthcare organizations are evaluating, implementing, and...

• Report Healthcare 2020: The State Of The Doctor-Patient Relationship In The US

  Key Findings From A Forrester And HIMSS Annual Benchmark Study Of Patient And Provider Experiences

  March 10, 2020 | Jeff Becker, Arielle Trzcinski, Annalise Clayton

  The patient and provider experience is deteriorating against a changing landscape. Increasing competition and high costs of care threaten the success of traditional healthcare providers. To assess...

• Report Forrester Infographic: Optimize Your Digital Front Door Strategy To Enhance The Care Journey

  February 26, 2020 | Arielle Trzcinski, Annalise Clayton

  Healthcare organizations (HCOs) invest heavily in the digital front door but fail to engage customers digitally. There's a disconnect between what customers want and need and what HCOs deliver,...

• Report Now Tech: Healthcare CRM, Q1 2020

  Forrester's Overview Of 17 Healthcare CRM Providers

  February 21, 2020 | Arielle Trzcinski, Kate Leggett

  You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

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  Webinar Predictions 2020: Retail

  February 10, 2020 | Fiona Swerdlow, George Lawrie, Arielle Trzcinski

  2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...

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  Webinar Healthcare Predictions 2020: Survive And Thrive Amid Innovation And Regulation

  December 10, 2019 | Jeff Becker, Annalise Clayton, Caleb Ewald

  Viewers should join this webinar to gain a clear understanding of the expected innovation and legislation facing the US healthcare industry in 2020. Virtual care growth will support a broader and...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Healthcare

  December 4, 2019 | Arielle Trzcinski, Jeff Becker, Julie Ask

  Mobile devices will enable on-demand, affordable healthcare with capabilities like video conferencing, text-based services, and remote monitoring. Emerging technologies will improve healthcare...

• Report Predictions 2020: Healthcare

  Election-Year Rhetoric, Regulatory Uncertainty, And Virtual Care Will Shape The Year Ahead For Healthcare Organizations

  November 5, 2019 | Jeff Becker, Arielle Trzcinski, Caleb Ewald

  2020 will bring legislative turmoil as the Affordable Care Act (ACA) returns to the US Supreme Court and election-year rhetoric thrusts Medicare for All and healthcare job growth onto center stage....

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  Webinar Use Engagement Marketing To Improve Healthcare Customer Acquisition And Retention

  October 1, 2019 | Lori Wizdo, Arielle Trzcinski

  Today’s physicians spend 8 hours a week on the web for professional reasons. Consumers are likely to check “Dr. Google” before taking any other course or action. Pharma marketers...

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  Webinar Notifications In Regulated Industries

  September 18, 2019 | Julie Ask, Peter Wannemacher, Heidi Shey

  Few things are as critical to firms as notifications. An app or a website is overkill for many of the engagements that consumers have with a financial or healthcare institution. From notifying...

• Report Case Study: One Medical Bridges The Gap Between Digital And Physical Patient Experiences

  July 16, 2019 | Arielle Trzcinski, Annalise Clayton

  Evolving customer expectations in healthcare are forcing providers to rethink their traditional care models and redesign patient experiences. One Medical differentiates itself by offering care that...

• Report Build A Connected Health Experience With Smart Home Devices

  A Guide To Successful Deployment And Adoption Using IoT At Home

  June 3, 2019 | Arielle Trzcinski, Frank Gillett, Annalise Clayton

  US healthcare spending is at a critical level. Approximately 90% of the nation's $3.3 trillion in annual healthcare expenditures is for chronic and mental health conditions, not routine care....

• Report Notifications In Regulated Industries: Healthcare

  This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

  May 17, 2019 | Arielle Trzcinski, Julie Ask, Heidi Shey

  Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

• Report Notifications In Regulated Industries: Financial Services

  This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

  May 17, 2019 | Fatemeh Khatibloo, Julie Ask, Heidi Shey

  Three-quarters of financial services, insurance, and healthcare firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...