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• Report Make Privacy A Competitive Differentiator

  Executive Overview: The Customer Trust And Privacy Playbook

  November 13, 2020 | Fatemeh Khatibloo

  Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...

• Report An Illustrated Guide To Collecting Zero-Party Data

  Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

  August 20, 2020 | Stephanie Liu

  Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...

• Report The Capabilities Marketers Need To Build A Strategic Privacy Function

  Tools And Technology: The Customer Trust And Privacy Playbook

  February 7, 2020 | Fatemeh Khatibloo

  Managing customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help firms meet customer and regulator expectations, B2C marketers and their peers...

• Report Q&A: The Privacy-Personalization Paradox

  Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

  November 25, 2019 | Fatemeh Khatibloo

  Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...

• Report Q&A: What Marketers Need To Know About Consumer Identity Graphs

  As The Key To Identity Resolution, The Identity Graph Is Having A Moment

  August 26, 2019 | Joe Stanhope

  Historically considered an obscure, often hidden, function, the identity graph is enjoying unprecedented popularity as B2C marketers prioritize identity resolution. Firms now understand that the...

• Report Decentralized Digital Identity: A Primer For B2C Marketers

  Why Bring-Your-Own-Identity Is A Trend To Watch

  June 14, 2019 | Fatemeh Khatibloo, Martha Bennett, Andras Cser

  Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...

• Report Build A Road Map For Personal Identity And Data Management

  March 8, 2019 | Fatemeh Khatibloo

  The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...