Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
Search Results
-
Report Modern Privacy Laws Change The Paradigm For Marketing And Advertising
Roadmap: The Customer Trust And Privacy Playbook
February 19, 2020 | Fatemeh KhatiblooThe General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all...
-
Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them
Landscape: The Social Marketing Playbook
December 11, 2019 | Jessica LiuThe question for B2C marketers is no longer whether your customers use social media, but how you can best use social media to interact with those customers. But how well do you know your customers...
-
Report Changing Expectations Fuel Direct-To-Consumer Disruption
Consumers Redefine Convenience, Quality, And Trust
A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...
Content Type
ApplyFilters
Industry
- Media & Entertainment (11)
- Retail (10)
Topics
- Digital Marketing (33)
- Customer Experience Management (22)
- Marketing Mix Modeling (21)
- Branding (10)
- eCommerce (10)
- Pandemic (7)
- Market Research (6)
- Data & Information Protection (2)
- Data Management (2)
- Governance Risk & Compliance (GRC) (2)
Methodology
- ForecastView (25)
- Consumer Technographics (6)
- Social Technographics (6)
Analyst
- Brandon Verblow (13)
- Jessica Liu (6)
- Fatemeh Khatibloo (2)
- Anjali Lai (1)
- Jim Nail (1)