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B2C Marketing | Consumer Technographics | Customer-obsessed operating model | User Experience is in my interests.
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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Consumers Report Highly Variable Behaviors Following Ad Exposure
November 8, 2019
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People's Feelings About Personalization Vary Wildly
November 8, 2019
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Consumers Vary On Channel Engagement And Avoidance
November 8, 2019
Search Results
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Report The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan BidelAdvertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term...