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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Facebook Factor: US Online Youth
Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth
September 19, 2013 | Gina FlemingIt's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and...
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Report Twitter: The Public Forum For Your Brand
How Interactive Marketers Should Tap Twitter For Real Business Results
December 19, 2011 | Melissa ParrishWith Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...
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Report Who Flocks To Twitter?
December 12, 2009 | Sean Corcoran, Josh BernoffEight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to...
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